‘I’ve never seen a more desperate attempt to win an award’

There’s something of an art to an awards entry video.

A key factor is a set of news clips that demonstrates how the big advertising (or experiential, or direct) idea drove massive PR.

So Dr Mumbo rather likes the honesty in this clip – for the Magazine Publishers of America’s Kelly Awards.  

Comments


  1. I have.
    11 May 10
    4:18 pm

  2. Daily in this country from a swag of agencies.

    Exhibit #3789537

    Chippendale printers.

    http://www.campaignbrief.com/2.....l#comments

  3. version
    11 May 10
    4:28 pm

  4. Gold!