Carbone Lawyers launches “Get Carbone on the Phone” campaign
Carbone Lawyers has unveiled a multi-channel campaign via Hype Inc and Bliss Agency, aimed at making the personal injury law firm the go-to name for personal injury support.
The announcement:
Melbourne-based Personal Injury Law firm, Carbone Lawyers, has launched an audacious new advertising campaign, “Get Carbone on the Phone.” Developed by their creative agency, Hype Inc., this multi-channel campaign represents a deliberate and significant departure from conventional legal advertising. It aims to firmly ingrain the Carbone Lawyers brand into the public consciousness as the immediate, go-to solution for life’s unexpected challenges.
The “Get Carbone on the Phone” campaign was shot on location at the firm’s King Street offices and features real lawyers from the Carbone team, including well-known media personalities and partners Tony Carbone and John Karantzis. This authentic and direct approach, showcasing the genuine individuals behind the firm, is designed to build immediate trust and relatability. Tony Carbone has once again demonstrated his fearless approach to Personal Injury Law by greenlighting a campaign that eschews traditional legal decorum for a bold, memorable, and highly conversational message.
“We wanted to create something truly memorable and distinct – something that speaks directly to people in a way legal advertising rarely does,” says Tony Carbone. “This campaign isn’t just about advertising; it’s about building a phrase that becomes synonymous with seeking help when things go wrong. We believe ‘Get Carbone on the Phone’ will become part of the everyday vernacular, because when you need us, you need to know who to call, quickly.”
Hype Inc., in collaboration with Digital Marketing firm, Bliss Agency, has crafted a comprehensive media strategy for the campaign, encompassing TVCs, Out-of-Home placements, social media, search engine marketing, and radio advertisements. This diverse approach ensures broad reach and consistent brand messaging across various consumer touchpoints, all designed to amplify the campaign’s bold message.
Beyond the new campaign, Hype Inc.’s ongoing partnership with Carbone Lawyers includes a refresh of the Carbone Lawyers website to incorporate the new campaign visuals.
“Our goal with ‘Get Carbone on the Phone’ was to cut through the cliched and bland creative that permeates the personal injury law category,” says Hype Inc. Strategy Director, Ubaldo Formica. “People only think of Personal Injury Law firms when something goes wrong. The challenge is to make the Carbone name stick in the minds of the general public with a simple, memorable message. And by featuring the actual legal team, we’ve created a campaign that’s both authentic and unapologetically impactful. We’re confident this bold new direction will significantly boost Carbone Lawyers’ brand awareness and recall.”
For Carbone Lawyers, the ‘Get Carbone on the Phone’ campaign is more than a creative shift; it’s a strategic initiative to ensure Carbone Lawyers continues to reach and support more members of the public with its best-in-market legal services. By blending accessibility with authenticity, the firm is reaffirming its commitment to delivering trusted legal help to those who need it most, when they need it most.
Credits:
Client: Carbone Lawyers
Creative Agency: Hype Inc.
Strategy & Copywriting: Ubaldo Formica
Creative Director: Chris Constantine
Agency Producer: Hannah BlameyProduction Company: Eclips Studio
DOP and Editor: Adam Groves
Digital Marketing Agency: Bliss Agency
Source: Hype Inc
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topics
Bliss Agency
Carbone Lawyers
Hype Inc.
John Karantzis
Tony Carbone
Ubaldo Formica
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