Out-of-home revenue up 20% for June quarter
The Australian out-of-home industry increased its revenue by 19.36% during the second quarter of the year, with a $59 million jump from the same period in 2024.
Total net media revenue was reported at $363.6 million for the June quarter, according to the Outdoor Media Association, with digital out-of-home accounting for more than three-quarters of all revenue.
OMA chief Elizabeth McIntyre said, “the continued double-digit growth of out-of-home demonstrates the industry’s critical role in today’s media mix.
“With out-of-home delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.”
This marks the second straight quarter of double-digit, year-on-year revenue growth for the industry.
During the first three months of the year, net media revenue for out-of-home jumped by 16.1%, to $334.1 million.
According to Guideline SMI figures, Australia’s media agencies spent a record amount on advertising in the first four months of 2025, driven by the federal election spend.
April saw record spend in the out-of-home sector, buoyed by the Federal Election and the general growth of the medium.
The industry is building from an 8% net revenue jump in 2024, which saw the sector performing in stark contrast to the overall Australian advertising market, which saw a 0.9% dip.
Earlier this year, McIntyre told Mumbrella that people are “starting to understand the power of out of home, and the impact that it has as a broadcast medium”.
“What we’re seeing is that people are looking beyond what they think of as classic out-of-home,” she said. “They’re looking at all the other different formats and they’re seeing that they can make such an impactful campaign using multiple formats.
“What we’re seeing is, with digital, you’ve got live content there. Also, with programmatic [ad scheduling], that can be adjusted for different times of the day, different campaigns, and seasonality. I think people are becoming more familiar with how to use that – and use it in conjunction with other formats.
“As other mediums are fragmenting, we are only getting stronger.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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