Jameson Irish Whiskey promotes new premix range
Jameson Irish Whiskey has kicked off a campaign promoting its new premix range.
The campaign, created in collaboration with Irish Distillers Ltd and global creative agency TBWA, has rolled out nationally across outdoor and digital.
It aims to drive awareness of the new premix range – Jameson & Cloudy Apple, Jameson & Raw Cola and Jameson & Ginger Beer.
Anne Martin, marketing director of Pernod Ricard Australia said in a statement: “Australia is a test market for the Jameson premix range so our team worked closely with Irish Distillers Ltd to create a campaign that would appeal to the Australian male aged 24-34 years.”
“Research has revealed an impressive conversion rate ‘for every three people that taste Jameson premix, one will repurchase the product within four weeks,’ so developing a compelling above the line campaign to support the range in the lead up to summer was essential,” she said.
“Pernod Ricard Australia is dedicated to continually delivering products of superior quality and constantly seeking innovative ways to refresh the whiskey category. Our consumers are looking for brands that are interesting, premium and most importantly, that deliver exceptional quality and taste.”
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