Some times viral marketing can be so cynical yet so… viral.
Dr Mumbo salutes Smart Water for its Jennifer Aniston effort. Two days and more than a million views….
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good stuff
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this is horrid. going viral because it sucks so bad?
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Sardonically serving audiences the ingredients for viral success is a half-baked cliche as bad as a lazy food metaphor. The “sex tape” joke was done better by Eva Mendes on Funny or Die.
But seriously, this only reached 1mil because of the huge push by Smartwater’s agency.
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also – i bet the agency will be claiming millions of free earned media – never mind the sentiment is all “Groooooaaaaannnnnn”
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I quite enjoyed it but that could be because I had three large glasses of white wine at lunchtime and everything seems better after wine.
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Smart Water?……..
Who came up with that name?…..
Someone terribly clever i’m sure!
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Isn’t that the agencies job?
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*Agency’s
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The point in which trying too hard defeats the effort made.
So evident when the execution is as Reevesy says “horrid”.
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Calm down guys, its not that bad.. I liked it!
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Talking about viral hoping that you will go viral is like talking about a lottery win hoping you win the lottery.
Good viral is short to the point and funny. This wasn’t any of those three things.
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I love this. Sassy Aniston, the quintessential industrial strength chicklet. Get a thread going on “Vogue Forum” or equivalent and sure as dirty-dancing babies, I bet the Girlforce will run out of ways to say faaaaab.
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I think its good, plus she hot
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win: ellen de generes’ vitaminwater zero ad: https://www.youtube.com/watch?v=2JANDmK12hw
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It’s about time water got personality. The dirty dancing babies was an awkward moment.
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@Jared – 1 person like this
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Well that’s 2 and half minutes of my life I’ll never get back! Yawn.
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Jennifer Aniston looking hot? – check
Guy getting kicked in the balls? – check
That’s all I needed.
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2 million hits though, not a number to be sneezed at? I thought it was alright, not everything has to be OVER read in to but it’s hard to turn that part of the brain off, isn’t it creative folk? The general public will probabkly find this amusing.
They were taking the piss a bit and good on Jen for doing something a bit silly. Nice to see not all Hollywood folk don’t take themselves too seriously.
Come on everyone wants to kick a ginge in the crotch.
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And Jen is hot. just saying.
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Almost 2 million already. I actually quite like it, mainly because Aniston has the charm to pull it off.
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I thought it was great – very funny and damn, jen is smoking hot –
Almost a make a man jumo the fence
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Careful Tim, looks like people might be turning the MuM into something that resembles Campaign Brief. Haters please.
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Shame on her.
While people like Jeff Bridges are starting to speak out about single use plastics and PET bottles, this idiot will do anything for a check.
http://www.google.com.au/searc.....gle+Search
http://www.midwayjourney.com
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I wish ‘R. Mugobme’ was short, to the point and funny. Well… he’s probably short.
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I liked it.
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@ Zeffd My Psychiatrist thinks I’m funny. My dog thinks I’m tall.
1.What the heck is Zeffd short for?
2.What makes you think I’m Male.
3. How’s your sister Jen.
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How can water taste good….?
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Now I may be in desperate need of a schooner or several of Smart Water, but does that kid look like a young Andrew Denton?
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