JimJam hires DDI’s John Speers as it looks to conquer ‘wild west’ of communication
Speers
General manager of DDI Australia John Speers has left the agency to join his former DDB Sydney colleagues Andrew Crocker and Charlie Cook at creative outfit JimJam.
Speers had been running client services at DDI for the past six years, and joins Sydney-based JimJam as managing partner. The agency has also hired Dean Andrews from Paykel Media as managing director, with Speers saying having a media planning capability in house made it easier to co-ordinate creative executions across different disciplines.
“Over the last few years we’ve witnessed the wild west of communication, where many have been peddling silver bullets – new solutions promising everything,” said Speers.
“We are now coming to terms with the fact there are no silver bullets. Only smart integrated strategy and magical ideas.
“For marketers, no new channel, digital or social platform will matter and none of them will work effectively if they are not driven by a devastatingly effective idea. Ideas that beg to be shared and are catalysts for conversation and conversion.”
The agency was founded in 2012 by former Ogilvy Hong Kong creative duo Crocker and Cook.
Andrews said: “At a time when many working in media agencies don’t know creative agencies and vice versa, it’s refreshing and beneficial for everyone, particularly our clients, to be under the same roof.”
Speers added: “The last few years have seen much change. We’ve immersed ourselves in the digital, social and content driven world, in technology, in data, in programmatic media and everything in between. We offer all these but know they all mean nothing without big healthy ideas, brilliantly executed through all channels and platforms. There is nothing else the audience engages with. Everything else is academic.”
The agency recently created the Tourism Tasmania ‘Go Behind the Scenes’ campaign, and works with Hawthorn AFL club and created Unibet’s recent Spring Carnival campaign.
On ya, John. Top chap. Worth watching…
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