Keep Left makes new business win
PR agency Keep Left has won the account for wireless music manufacturer Sonos.
Melbourne, Australia: 30 April 2012 – Wireless music systems manufacturer Sonos has appointed Keep Left as its public relations agency in Australia as the brand enters an exciting period of growth.
With the arrival of music streaming services in Australia, Sonos is set to radically amplify the music listening experience in Australia. The system allows users to stream all the music on earth, wirelessly, in any room and control it with their Android Smartphone or tablet, iPhone, or iPad.
Keep Left has been engaged to build awareness for the brand and understanding for how wireless HiFi systems work and the listening benefits they offer.
Effective immediately, Keep Left will implement a comprehensive press office function that will see it manage Sonos’ company announcements, product review program, sponsorship leverage as well as all proactive and reactive media management and blogger outreach.
The program will focus on promoting Sonos’ all-in-one speaker systems, the PLAY:3 and PLAY:5.
Caroline Siler CEO of Keep Left said, “There’s a music revolution happening and Sonos is leading the charge. You can now access all the music on earth, in every room, wirelessly using Sonos.
“It’s an incredibly exciting brand that’s going to change the way we listen to music – for the better. Listening will become a social experience once again that you share with others. We have a Sonos system at home and I can say from experience that Sonos does completely change your music experience.
It’s great to be able to work on products we love and believe in 150 per cent. The Keep Left team are Sonos devotees so much so, we’ve just installed a system in the office,” Siler added.
Niv Novak Managing Director of Sonos in Australia said, “Keep Left’s passion for the brand shone through in their pitch. We have a big year ahead and Keep Left will be an integral part of our media communications as we bring the Sonos brand to everyone.”
The Sonos account will be managed by Senior Account Manager Gillian Yeap, Senior Account Executive Kat Roberts and Account Coordinator Katie Elliott.
Source: Keep Left press release