Dog sniffs at bottoms in ‘edgy’ ad for Kimberly-Clark’s ‘life changing’ toilet paper with ‘Gripples’, for a cleaner wipe

Erm. Yeah. Sure.

So is the prop: wipe your arse with Gripple (?!) bog-roll or you’ll smell like a tramp?

Even with the puppy, it’s a bit rum.

My view is that once you’re out of the sandpaper stuff, it’s all much of a muchness. Not sure ATL is the place to land this idea.

It’s not the ability to clean that makes most Australian toilet paper horrific. it’s the way it leaves tiny paper fibres all over the places you (or your lovers) don’t want them. (Kleenex included.)

All toilet paper manufacturers should do the ‘stubble man nose blow’ test. If a man with short stubble can blow his nose on the toilet paper, without getting mini fibres all over his pokey bits, it’s good to go.

FYI – the only mainstream toilet paper I’ve found that doesn’t do this (as badly) is Quilton.

Sorry, I’ve hijacked a poo thread.

wow, thats pretty gross. The cuteness was overpowered by the grossness.

Adgrunt, i dont think its smell like a tramp, its smell like poo.

Somebody forgot to tell Kimberly-Clark that ‘gripples’ already exist, and if you put them on your toilet paper, your backside will be worse for wear:
http://en.wikipedia.org/wiki/Gripple

Cottonelle is the worst toilet paper I’ve ever used – it always falls apart, leaving you with little bits of toilet paper dust everywhere! As a staunch Kleenex buyer who’s been forced to buy Quilton since the launch of Cottonelle, I say fix the product before the marketing.

Not sure I want to see a toilet paper sampling campaign in Wynyard or Martin Place either…

Quilton double strength wins by a finger

It’s a bit worrying that they don’t want their branding to appear on their advertising.

I agree with ‘Josh’ & ‘The bigger problem’… I never had a problem with toilet paper falling apart and leaving you with little bits of toilet paper dust everywhere, until I moved to Aus?

The snow beard is not a good look… I agree: fix the product!

Not sure i’d be using – or repeating – the word ‘spread’ in the final seconds of this one.

Political correctness gone mad.

If they were allowed to show a side-by-side comparison of two arses, one shitty and one clean, they wouldn’t need to use this puppy dog metaphor.

Ummm, meanwhile a dog would be more likely to like smelling your butt if it DID smell, not the other way around. So the people it likes sniffing (ie Cottonelle users) are probably more stinky than that tradie. Unresolved concept, but would work better for those wet wipes that actually DO clean.

Dear God – the unadulterated hell of working on a client/product like that.

Every discussion where faeces is the elephant in the room. Oh, the horror.

There but for the grace of God goes all.

“Faeces is the elephant in the room”

Try a roomful of male clients discussing sanitary napkins.

And taking it seriously. V. seriously.

And twenty years ago.

I tried for a touch of levity with the suggestion for
a “Free Trial Period”.

Subsequently castigated for being frivolous.

Them’s were the days.

Rosem’ry

I think the add is quite distasteful

My husband is a farmer and uses Gripples on his barbed wire fence. As a mum of 4 boys does’nt appeal to me & i buy the loo paper.

this ad quite simply stinks, it is shit. makes me feel ill when i see it. would never buy this loo paper.
Mum of four.

That ad stinks, its disgusting. As soon as I see it ill change the channel straight away. My whole family thinks it gross. Wont be buying this toilet paper. Get a new marketing team Kimberly-Clark .

Gross, gross, gross commercial. They honestly sat around a board room and said “Yep, we’ll go with the one with the puppy sniffing bottoms.” ???

Kleenex have disappointed me. I have used their products exclusively from birth into my going on 60th year. NOW I have to look for the SOFTNESS and STRENGTH and RELIABILITY that I have always known Kleenex to be known for, to be a totally different entity. Kleenex is no more. Yes, I expressed my disappointment to the Company. The response was hmmm….

Toilet paper from Kleenex now is harsh. I will not buy it again. Viva Paper Towels were my fav as well BECAUSE they had the big ripples that caught EVERYTHING.

Kleenex now employs someone it seems who thinks they need to change everything to prove themselves.

NOT!
AFTER MANY LIFETIMES AND CONVERTING OTHERS TO BUY KLEENEX, NO MORE.
WHOEVER YOU ARE, YOU ARE WRECKING, RUINING, CAUSING A REVOLT AGAINST KLEENEX!

IS THAT YOUR INTENTION PERHAPS? BECAUSE YOU ARE DOING A DAMN GOOD JOB!

And what about the baby wipes that have the “cottonelle” type wee and other stuff trapping grooves. ? The new grooves are hard. Do we wipe baby bottom with hard stuff or do they stay the same, or do we go back to not soaking up so well anymore? …

Well, this is rather a “first world” problem, isn’t it. That disclaimer out the way there was really something about this ad that annoyed me.
I don’t know why. I have a bum. My Poo does not come out in a plastic bag. I have never been overly sensitive about this. But that annoying little dog wandering around sniffing rectums really just turns me off. Almost as bad as the irritating little fat kid that used to do the other one.
My family used to use this product and since the change won’t be. I am sure that any Somali kids that pause in their struggle for existence long enough to read this post will share our pain.

Have to agree with Josh and R swipes..

Kleenex loo paper is dreadful – it tears apart while you are wiping your bum.

I have had to switch to Quilton which works a treat. I don’t remember Kleenex loo paper being so dreadful when I grew up.

Forget the gripples Kleenex – fix your product so that it doesn’t tear in use.

This ad sickens me. Kleenex, for god’s sake fire your marketing team. Think about it. A dog runs around sniffing peoples arses and detects remnant faecal matter betwixt the buttocks of some poor slob. Why pollute our lives with such a disgusting story. Do you think it is funny? Really? Perhaps you think a poo-detecting puppy is cute? Fail.

Or is your goal to insidiously afflict your consumers with unease and guilt, that they too may not pass the shitty arse test and my end up being “outed” by the neighbourhood puppy, only to be forever ostracised by their community as the freak who cant clean his own arse.

I think your ad is unfunny (and if some do find it funny it is pandering to the basest form of humour: “ooh he did a poo and now his bump stinks! haha hilarious!”). It is uncute. And worst, it is manipulative, in trying to guilt people into using your rectal wipe over your competitors (who to all accounts make a better product, anyway)

Find a less disgusting, tacky and manipulate way to sell your crappy bog roll, kleenex.

two word review “shit ad”