Opinion | Features

• Cannes - a reminder that celebs need adland too

  

  The Cannes Lions may have been full of celebrities this year, but that’s because they need brands, argues Profero’s Wayne Arnold

  Having only been here for two days, I’ve already managed to soak up some of the glamour of Cannes, witnessing the media scrum around Sean Combs and (very nearly) bumping into Jack Black on La Croisette.

  If 2012 was the year of the client, it seems 2013 may be the year of the hard working celebrity.

• Melissa Doyle is ready for prime time (but what does it mean for Today Tonight?)

  It’s easy to be dismissive of TV presenters – particularly when they’re doing something as fluffy as morning television.

  But today’s announcement of the departure of Mel Doyle from Sunrise is a reminder that it’s harder than it looks.

• How bosses can build trust by baring themselves to staff

  In this guest post, Simon Rutherford, CEO of Slingshot Media, argues that bosses should be vulnerable in front of their staff.
  

  Winston Churchill once said: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”

• Fake it til you make it...as a radio newsreader

  In a piece that first appeared in Encore, Emily Hoskins from ARN tells us how to do her job.

  What does a radio newsreader actually do?

  A radio newsreader has to be switched on from the moment they sit at their desk. At the Australian Radio Network each journalist writes, researches, edits and reads their own news bulletins under tight deadlines – every 30 minutes during the breakfast shift and every hour after 9am.

• Keith Reinhard on freedom to fail, winning back Maccas and how agencies can survive

  In an exclusive interview in Cannes today, advertising icon Keith Reinhard, one of the founding fathers of what is now DDB Worldwide, talked to Mumbrella’s Robin Hicks about freedom from fear, his favourite ads of all time, winning back McDonald’s and why the most important thing in advertising is passion.

• Savage counsel - little white lies

  In a piece that first featured in Encore, Chris Savage tackles your career and agency dilemmas. This week, he talks about when it’s okay to lie to clients.
  

  Hi Chris,

  I often find myself telling little white lies at work – I tell people on the phone that I don’t want to speak to I’m about to duck into meetings. I told my colleague her new haircut was great when really it wasn’t and I praised someone’s work when actually it was kind of shit. After each of these occasions, I felt pretty terrible and wonder if you could tell me how can I speak with candour in the future – for my sake and others.

• How to build a culture

  How important is a company’s culture and how do you ensure you are breeding a good one? Matt Smith investigates, in a piece that first appeared in Encore.

  When production companies Cordell Jigsaw and Zapruder’s Other Films merged early last year, bringing the staff together within the walls of the Zapruder building proved to be something of a challenge. While the two companies weren’t strangers to each other due to six months of talks and negotiations, working together on a full-time basis was a different story.

• Q&A Damian Keogh

  In a piece that first featured in Encore, Val Morgan CEO Damian Keogh reveals his potential alternate career.
  

  Who is the most powerful person in Australian media and why?

  I’d say Kerry Stokes, slightly ahead of Harold Mitchell and Kim Williams. He controls the entity with the largest revenue across free-to-air, online, magazines and newspapers. On pure size alone, his influence and leverage over advertisers, media agencies and consumers is unmatched. Harold is still the king in media, slightly ahead of John Steedman, but Henry Tajer and Leigh Terry are the heirs apparent. Kim Williams controls News and that’s a big base to work from.

• If a violent game is okay, then so is using a violent ad to promote it

  An ad for video game Dead Island Riptide was banned by the ad watchdog. James Whitehead of online entertainment publisher IGN argues that it was the wrong call.

  A fortnight ago, it emerged that the Ad Standards Board had banned a television commercial for the video game Dead Island: Riptide, due to its depiction of violence – specifically suicide.

• Why content makers are leaving our shores

  In a piece that first featured in Encore, Craig Anderson says there simply isn’t enough opportunity for content makers in Australia, especially for those making comedy.

  Last year I had multiple meetings with production companies in Australia and discovered that apart from the odd commercial campaign, there’s no proliferation of paying platforms for comedy. From my own experience there’s iView, which will buy content once it’s already been made (though I live in hope that it will one day be granted the financial power to commission content). I’ve also had the odd informal commission from the SMH iPad consisting of two narrative series and a comical review show. But none of these endeavours were financially viable.

• Managing your management style

  In an article that first appeared in Encore, Stephanie Brown says the advertising industry often leaves people ill-equipped when it comes to managing staff, especially when they’re promoted into management roles.

  Managing people is hard. In fact, I actually think it’s the hardest job in the world. With no disrespect intended, I often joke that if my job didn’t involve other people to manage, it would be a walk in the park. I could get about my day’s work in a nice, linear fashion, happily checking off my to-do list as I go. I’m a process-orientated person. I get a kick out of getting things done.

• Why the Facebook chase is making brands treat consumers like morons

  You know how we look back at quaintly patronising ads from the 1950s and wonder what on earth the advertisers were thinking?

  I’ve got a feeling that in a few years time, we’ll be looking at the behaviour of big brands on Facebook the same way.

  An entire generation of marketers – or at least a sizeable proportion of them – have lost their minds.

  So many have become so obsessed with generating user interactions at all costs, that all thoughts about overall brand perceptions or long term marketing goals have vanished. All that counts now, is generating likes and comments at all costs.

• Blog this!

  Paid content, sponsored posts and brand ambassadorships – in theory, today’s blogger can be just as valuable to brands as mainstream media. But does blogger outreach actually work? In an article that first appeared in Encore, Nic Christensen investigates.

  “I get approaches from PR companies constantly,” says blogger and author Kerri Sackville, with more than a hint of exasperation. “I have never done a sponsored blog, on my own site, but that doesn’t stop them from asking.”

• McLennan right man for job

  It’s all change at troubled broadcaster Channel Ten with new directions, new executives and a brand new CEO. Managing director of Adstream Peter Miller says Hamish McLennan is the right man for the job, in an article that first appeared in Encore.

  I am a bit of a schmuck when it comes to movies. I love romantic comedies. My favourite is One Fine Day with Michelle Pfeiffer and George Clooney.

• Q&A with Richard Herring

  In a piece that first appeared in Encore, CEO of APN Outdoor Richard Herring talks media.

  Who is the most powerful person in Australian media and why?

  I don’t know if there is one person in particular. The fragmentation of traditional media and new entrants has made it a more level playing field with regards to major influencers. As was demonstrated with the recent media reform recommendations, together, the broader media community still has a very influential and powerful voice.

  What one medium could you not live without?

  Outdoor – clean, entertaining, evocative and informative.