Lego recreates Australia’s most famous moments in history

2012: Australian racehorse Black Caviar is undefeated in 22 races

Lego has recreated the most famous moments in Australian history – as voted by the public – out of its famous toy bricks.

The activation is part of Lego’s Festival of Play campaign that celebrates 50 years of the toy brand in Australia.

The public was asked to vote on their 25 top Australian moments over a three week period. Around 14,000 votes were cast.

Six of the top ten were sporting moments.

British photographer Mike Stimpson photographed the moments, made out of Lego bricks.

2011: Cadel Evans wins the Tour de France

2004: Steve Irwin feeds a crocodile with one hand, while cradling his baby son in the other

2002: Steven Bradbury wins gold in the men's 1000m speed skating at the Winter Olympics

2000: Nikki Webster stars in the Opening Ceremony of the Sydney Olympics

2000: Cathy Freeman wins gold in 400m at the Sydney Olympics

1997: The Castle film receives widespread acclaim

1983: America's Cup victory for Australia ends US domination

1979: Mad Max, an Australian post-apocalyptic film starring Mel Gibson, is released

1973: Sydney Opera House opens

The agencies behind the campaign were Host and One Green Bean.


  1. paul
    25 Sep 12
    11:06 am

  2. the did this really well when the Olympics were on and animated it.

    it’s a shame the aussie copy isn’t animated

  3. The Million $ Man
    25 Sep 12
    11:41 am

  4. So the Australian public are asked to select their most famous moments in Australian history … and we get an British photographer to shoot them … hmm miss!

    I’m sure there is sufficient Australian talent to make this happen? Lego? Yes or No?

  5. The Million $ Man
    25 Sep 12
    11:41 am

  6. Nice campaign BTW

  7. The Grim Reaper
    25 Sep 12
    2:31 pm

  8. Hmmm I can imagine the Cathy Freeman one copping a bit of flack, considering there is no Aboriginal flag in her hand as well as the aussie flag…

    I think it’s the same photographer who does the Guardian pieces, which is probably why he’s been asked, plus Lego is an international brand, drawing on its own resources.

  9. Ms Redpen
    25 Sep 12
    5:49 pm

  10. So Cathy had the Aboriginal flag taken away from her after all. Shame shame shame.