Live blog: Friday, July 18: Australian Women’s Weekly | The Guardian | Australian Press Council | Daily Telegraph | Malaysia Airlines |

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

• Insurance firm apologises for Malaysia Airlines keyword marketing
• Julian Disney aims to tackle online problems before leaving Press Council
• Feature: Helen McCabe says AWW Turia Pitt cover has changed attitudes
• TV ratings: Ten beats Seven as Masterchef tops night, but Family Feud audience drops
• Guardian MD says lack of shareholder pressure allows it to pick and choose ad partners
• Billboard owner hits back at ASB after it rules against ‘flasher’ sign
• Dr Mumbo: Bright spark

4:16pm – We’re still desperately searching…

3:20pm – Professor Julian Disney is stepping down from the Australian Press Council in January, but wants to take a run at online comments and corrections before he departs.

12:54pm – A triple-Silver Lion wining Guinness ad campaign coming out of Singapore ran just once in a free listings magazine as a series of quarter pages, our sister site Mumbrella Asia has discovered.

11.55am – Uber is delivering ice-cream today. Between 11am and 5pm Uber has partnered with Gelato Messina to deliver ice cream. For today only the app comes complete with an ice-cream option, which tells us that for $20 you can get 500ml of Gelato Messina and some “Uber Swag”.

10:44am – TV ratings are in, and Masterchef achieved its biggest ratings of the night last night helping Ten to beat Seven in audience share.

10:04am – A billboard owner has hit back at the ad watchdog after it ruled a temporary sign promising “more exposure” was not appropriate telling them “If you have nothing better to do with your time then God help us.”

9:22am – With the sad news Malaysian Airlines has lost another plane overnight, a leadership expert looks at five things they have to do immediately to respond to the crisis and help families. 

This article has since been removed from the Mumbrella site.

8.14am – Good morning, here’s what’s broken overnight internationally: 

https://www.youtube.com/watch?v=3sGI2MEni6Y

AdWeek: Nike Boosts Brazil’s Morale After World Cup by Looking Ahead to the Olympics

“Nike doesn’t want Brazil to linger on its loss in the World Cup. Instead, the brand’s new ad aimed is aimed at pumping up the passionate nation of sports fans for their next global event: the 2016 Olympics.

“Tomorrow Starts Now” is a beautiful tribute to the outstanding athleticism of a country whose chances at glory were abruptly and embarrassingly snuffed out by a 1-7 World Cup loss to Germany.

But instead of trying to tend the wounds of Brazil’s futebol fan base, Nike is instead looking ahead to the many events where the country is expected to do well when the world returns to Rio de Janeiro’s for the next Summer Games.”

The Guardian: Rupert Murdoch’s Time Warner bid: media giants bulk up for digital battle

“Rupert Murdoch’s move for Time Warner underlines the importance of scale in content creation and distribution, as traditional media companies face an increasingly cut-throat battle for consumers’ attention and profits against a new wave of competition that includes technology companies and cable giants.

The prospect of a Fox/Time Warner deal, even though Murdoch’s initial $85-a-share offer was rebuffed, has fuelled talk of further consolidation in the media sector. The UK is not immune from this speculation, heightened by Liberty Global, owner of Virgin Media, buying BSkyB’s 6.4% stake in ITV on Thursday morning. “

https://www.youtube.com/watch?v=f3Vcm00n1oU

Mashable: Amazon’s First Fire Phone Ad Is All About the Content

“A month after announcing its first smartphone, Amazon has rolled out its first ad for the Fire Phone, which places heavy emphasis on Amazon’s content.

The ad features a woman in her 30s who overhears two kids chatting at a cafe.”

The New York Times: Time Warner Chief’s Turnaround Effort Opened the Door to Fox’s Bid

“On a Saturday in early June, Jeffrey L. Bewkes, the chief executive of Time Warner, got an email from Chase Carey, the president of 21st Century Fox, proposing lunch.

They met a few days later in the executive dining room of the Time-Warner Center. Before dessert was served, Mr. Carey got to the point: His company wanted to buy Time Warner for $80 billion.”

https://www.youtube.com/watch?v=iZw_LySNNzM

AdWeek: Walter White Boldly Goes Where No Meth Dealer’s Gone Before

“When you have zero coding skills, how do you keep busy at your company’s hackathon? For the non-engineers at i.TV, the answer was to send a meth dealer into space.

“The hackathon leaves those of us without coding skills regretting the fact that we’re not technical wizards,” marketing director Johnny Galbraith says. “So instead of sitting on our hands, we decided to launch Walter White into space and get it on film.”

The second-screen company owns the social networking tool tvtag (formerly GetGlue), and users were asked to pick which popular character should get launched: Walter White (Breaking Bad), Daryl Dixon (The Walking Dead) or Daenerys Targaryen (Game of Thrones). In the end, White won the chance to be tvtag’s first Space Ambassador.”

Mumbrella Asia: The Economist tours Hong Kong in camper van to boost digital subscriptions

“The Economist is making a play to increase its digital subscriptions in Hong Kong today, with a camper van serving coffee and a free one-month trial of the famous magazine’s mobile and online products.

The van will be appearing in different locations around the city’s financial district from today until 26 July. The locations of the van can be tracked via The Economist’s Facebook page.”

AdAge: Google Offers New Details on Ad Biz in Second-Quarter Earnings

“Google offered the most detailed look ever at its multi-billion advertising business on Thursday, finally breaking out data on its own sites from data on affiliated sites following 10 quarters in a row of ad-price declines.

Google also said Thursday that its chief business officer, Nikesh Arora, is leaving the company to join telecom giant SoftBank as vice chairman and CEO of its internet and media business. Mr. Arora has worked at Google for nearly 10 years and oversaw its advertising business among other revenue segments.”

Campaign: Spotify parts ways with European leader Chris Maples

“Chris Maples, vice president of Europe at Spotify, has left his role with the music company after three years, Media Week understands.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics Amazon Amazon Prime audience share Brazil Fox Google MasterChef Nike Olympics Rupert Murdoch The Economist Time Warner TV ratings

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