Mark Britt steps in as IAB interim chair

Mark Britt, CEO of ninemsn’s digital parent Mi9 is to chair the Interactive Advertising Bureau.

The IAB is the voice of the advertising interests of Australia’s digital media owners.

Britt’s appointment, as interim chairman only, comes after chairman Tony Prentice, chief commercial officer of News Limited’s sales operation, left the company. Britt will work alongside the IAB’s CEO Paul Fisher.

Britt said: “I look forward to working closely with the Board and Paul Fisher to articulate our priorities over the coming months, and to ensure our work supports Australia’s interactive advertising industry.”

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