MasterChef creeps above 1m on first weeknight outing

masterchef logoMasterChef comprehensively lost its first weekday battle with The Block – rating a preliminary figure of 996,000 and only ninth biggest show for Monday night.

(1.45pm update: When the figures for the precise airtime of 7.02pm to 8.13pm were calculated, the show average moved up to 1.012m.)

Nine’s The Block, which ran from 7pm to 7.30pm rated 1.44m. While head to head, MasterChef averaged 925,000. This rose to an average of 1.1m, peaking at 1.38m, during the beginning of The Voice.

The Voice, airing from 7.30 to 9.30pm, rated 2.329m according to preliminary overnight metro ratings from OzTam. It peaked at 2.902m.

Revenge was Seven’s strongest performer, rating 1.252m from 8.30pm to 9.30pm.

Meanwhile, Larry Emdur’s return of The Price is Right rated 536,000 for Seven. It was beaten by Ten’s News At Five which rated 734,000. Nine’s Afternoon News 4.30pm to 5.30pm bulletin rated 235,000.   

However, the audience inheritance from The Price Is Right helped Seven’s Deal Or No Deal (747,000) beat Nine’s Hot Seat (704,000).

In the battle for breakfast, Today beat Sunrise by 356,000 to 336,000 – only the third time this year the Nine show has been ahead. Ten’s Breakfast rated 26,000.

In the key advertising demographics, Masterchef performed better. In 16-39, 18-49, and 25-54 The Voice was top, followed by The Block, Revenge, then MasterChef.

In overall audience share, Nine dominated with 34.2%. Seven took 18.9% and Ten 11.6%.

Top shows (preliminary numbers):

  1. The Voice Nine 2.329m
  2. The Block Nine 1.440m
  3. Seven News Seven 1.394m
  4. Nine News Nine 1.331m
  5. Revenge Seven 1.252m
  6. Today Tonight Seven 1.198m
  7. A Current Affair Nine 1.112m
  8. ABC News ABC 1.005m
  9. Masterchef Ten 0.996m
  10. Home and Away Seven 0.892m
  11. Highway Patrol – 8:00pm Seven 0.823m
  12. Person of Interest Nine 0.789m
  13. Australian Story ABC 0.786m
  14. Deal or No Deal Seven 0.747m
  15. Ten News Ten 0.734m
Overall share:
  • Nine: 34.2%
  • Seven: 18.9%
  • ABC1: 12.7%
  • Ten: 11.6%
  • 7TWO: 3.2%
  • GO!: 3.2%
  • SBS1: 2.8%
  • Eleven: 2.6%
  • ABC2: 2.3%
  • One: 2.2%
  • Gem: 2.1%
  • 7mate: 1.9%
  • ABC News 24: 0.8%
  • SBS2: 0.8%
  • ABC3: 0.7%

Comments


  1. David
    8 May 12
    9:26 am

  2. Bye,bye Cravat-man !! . . .

  3. James
    8 May 12
    2:10 pm

  4. Dear Mumbrella,

    Thank you. I couldn’t show my face if we hadn’t found a way to manipulate the figures to get us over the 1 million mark.

  5. Eve Vents
    8 May 12
    5:44 pm

  6. How little some people know about how TV ratings work. Pre-run and as-run logs. It happens every day of the year. Nice cheap shot though.

  7. Something's burning . . . the roast
    8 May 12
    8:19 pm

  8. Watched MasterChef UK Professionals last season, and after seeing episodes filled with great food, very talented young chefs, and an understated and elegant approach to the competition that put the emphasis on the culinary art, it will be impossible to return for another season of the Aussie version replete with its staged dramatic tension, melodramatic performances by the hosts and competitors alike, and an emphasis on the soap opera at the expense of the cooking.

    I suspect that many viewers are feeling the same about the act by the show’s producers and the plump gang of three that has grown more than tiresome.

    They’re well past their shelf life and their fifteen minutes must surely be up by now, so I say put a fork in these clowns. They’re overdone.

  9. Chefboy
    8 May 12
    11:44 pm

  10. @Somethings burning the toast

    You are indeed spot on. Indeed anything that goes to air on 7, 9 or 10 always seems extremely staged, fabricated and sensationalised, including sport and indeed their news bulletins. Media in Australia is very poor indeed and seriously needs to be changed.

    How can we change it? Even the Kiwi’s do it far better for crying out loud!!!!!!