Match is Australia’s top online advertiser while Facebook publishes 23% of all display ads says ComScore

Tim Burrowes

March 14, 2012 11:07

Several of the biggest online advertisers in Australia are dating sites, data released by online audience tracker ComScore suggests.

The company claims that the biggest online display advertiser in Australia is the dating site Match, with dating site be2 third. Meanwhile Facebook is by far the biggest publisher of online ads.

According to ComScore’s new online display tracker Ad Metrix, InteractiveCorp was the biggest advertiser in January, driven mainly by its Match brand. IAC accumulated nearly 276m ad impressions, according to the data.

Next was NAB, with nearly 215m page impressions. This was followed by be2, which ComScore says delivered 190m ads in Australia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Amy Weinberger ComScore Facebook match

4 COMMENTS

Chris 14 Mar 12

Oh, so Google isn’t a publisher, and has no customers???
So it’s not really “online advertising” they are measuring – its just those annoying banner ads???

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Kinezo 14 Mar 12

Chris……as the title of this article suggest, “facebook publishes 23% of all display ads”. So yes, this is only based on banner ads.

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Logic 14 Mar 12

astounding insights. so insightful 😉

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Basil 15 Mar 12

I have never seen a Match ad to my knowledge – didn’t even know they operated in Australia – I have seen plenty of RSVP ones

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