McDonald’s turns operatic in new ad for Loose Change menu
McDonald’s underlies its Loose Change Menu campaign with an operatic score in a new ad from DDB.
The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.
View the ad:
Credits:
McDonald’s:
- Chief Marketing Officer: Mark Lollback
- VP/Director of Marketing: Madeleine Fitzpatrick
- Marketing Manager: Jenny O’Regean
- Senior Brand Manager: Vanessa Rowed
DDB:
- Executive Creative Director: Dylan Harrison
- Creative Directors: Cam Hoelter & Richard Morgan
- Creative Team: David Fraser & Dantie Van Der Merwe
- Managing Partner: Richard Morewood
- Senior Business Director: Sara Tomonari
- Senior Business Manager: Lisa Little
Partners:
- Production: Prodigy Films
- Director: Steve Hudson
- Producer: Marge McInness
- DoP: Jeremy Rouse
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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LOVE IT!
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When did opera become the new music for the masses… stop it!!
Its just Vowels!
I blame the cashed up bogans and Andrei Reui
Enough already.. no more…im going to start an online petition
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