Men slam violence against women in Fathers’ Day White Ribbon campaign

Clint Newton speaks about his violent past

In the run up to Fathers’ Day, PR agency Weber Shandwick has launched a campaign for not-for-profit organisation White Ribbon, asking Australians to take a stand against violence towards women.

Created in-house, the online ad features three men including NRL player Clint Newton speaking about their own personal experience with violence.   

The video is supported by social media, and an online manifesto that lists six steps men can take to prevent male-led violence toward women.

Andrew O’Keefe, White Ribbon chairman said: “…This means more than being non-violent. It involves re-shaping ideas about fathering, and about what it means to be a man, and actively promoting gender equality and respectful relationships with women.”

The manifesto:



  1. Stephen
    31 Aug 12
    12:39 pm

  2. Why do we have to sully Father’s Day, which should be a celebration of all of the positive aspects associated with being a father, with this campaign?

    By running this campaign around Father’s Day all fathers are going to be associated with the scum who actually abuse their wives and children.

    Hold it any other time of year. Not now.

  3. trolololo
    31 Aug 12
    3:24 pm

  4. “How dare you Stephen! Do you support woman bashing?? Obviously you do if you don’t support this campaign!”

    ^thats the typical troll response expected.

    Seriously, how incredibly condesending is the MANifesto? Like teaching an adult how to properly use safety scissors. I’m not a dad and I was incredibly offended by this shit.

  5. Maria
    6 Sep 12
    8:22 am

  6. Trololo I don’t think it’s condescending at all.. sure you can say that those things are obvious, but I’m nearly 50 and only know one couple where the woman doesn’t complain about the lack of sharing domestic and childcare responsibilities .. the expectation that mothers should be the household drudge is abusive and creates enormous disadvantage for them in career advancement.