Mobile category improves again for Aussie agencies
Nine Australian campaigns are in the hunt for a Lion in the Mobile category, with VML’s work for Rip Curl and the Video Stamp by ClemengerBBDO Melbourne for Australia Post leading the way.
Both received two nominations in the category, along with Saatchi & Saatchi’s Penny the Pirate campaign for OPSM. Last year only two campaigns made the shortlist in the category with neither picking up an award, while none made it the year before.
Dumb Ways to Die: Game is also among the Australian contenders, along with Leo Burnett’s Safe Driving Program for Samsung and Havas Worldwide’s Game of Phones for Virgin Mobile.
The winners will be revealed on Wednesday morning Australian time.
Australia agencies shortlisted for Mobile Lions:
Rip Curl Search GPS, VML Sydney, Rip Curl 2
Video Stamp, ClemenngerBBDO Melbourne, Australia Post 2
Penny the Pirate, Saatcni & Saatchi Sydney, OPSM 2
Dumb Ways to Die: Game, McCann Melbourne, Metro Trains
Minute of Silence, DDB Group Melbourne, RSL Australia
Safe Driving Program, Leo Burnett Sydney, Samsung
Game of Phones, Havas Worldwide, Virgin Mobile Australia
KMS Shags, Bashful, KAO Australia
I See Fries, McDonald’s, DDB Sydney