Monkeys recreate the experience of blind beauty

Ad agency The Monkeys has created a powerful series of ads demonstrating that being blind does not stop you from experiening beauty.

The ads for Guide Dogs NSW/ACT feature a soundtrack by Brian Eno and was shot by Simon Harsent. They create a blind person’s experience of the city, the bush and the ferry.

Charles Ulm, marketing and communications manager at Guide Dogs NSW/ACT says: “Through the ‘Experience Unseen’ campaign the Monkeys have once again created a wonderful and thought provoking series of ads. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.”

The spots will run in NSW across metro and regional television networks.

Credits:

  • Client: Guide Dogs NSW/ACT
  • Marketing Manager: Charles Ulm
  • Marketing Executive: Daniel Cutlack
  • Agency: The Monkeys
  • Executive Creative Director: Justin Drape
  • Creative Director: Noah Regan
  • Copywriter: Henry Kember
  • Art Director: Bradley Averill
  • Snr Content Director: Jill Large
  • Content Manager: Alex Don
  • Broadcast Producer: Jade Wannell
  • Print Producer: Chris Benson
  • Director/Photographer: Simon Harsent
  • Production Company: OTTO/POOL
  • Director: Simon Harsent
  • Producer: Cameron Grey
  • Music: “Drift” by Brian Eno
  • Sound: Song zu
  • Post: The Editors

Comments


  1. JDB
    6 Nov 12
    11:25 am

  2. I really do like the concept and the beauty of the filmography. Yet for some reason the typography in this ad is barely readable and I have 20/20 vision.

  3. nell_schofield
    6 Nov 12
    11:39 am

  4. beautiful. simple and obvious idea like many of the good ones are. brilliant choice in brian eno. and i think the typeface is meant to be small so you lean in to read it and experience a little bit of impaired vision yourself

  5. TH
    6 Nov 12
    4:13 pm

  6. Beautifully done.

  7. lexi
    7 Nov 12
    8:44 pm

  8. Love these.