Morning Update: BBC defends Mandela coverage; Grey named global agency of 2013
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: WestJet Christmas Surprise Will Make You Believe in Santa
“Airports are perhaps the least jolly of locales during the holiday season, generally filled with disgruntled people facing delays and other mishaps. But, thanks to WestJet, one gaggle of weary travelers were treated to a Christmas miracle that turned an airport into Santa’s workshop.
The Canadian airline, with the help of a virtual and tech-savvy Santa Claus, learned what passengers at the Toronto and Hamilton International Airports — who were waiting to board flights to Calgary — had on their Christmas wishlists this year. Once everyone boarded their planes, the WestJet team also took off — on shopping sprees, that is.”
The Guardian: BBC boss defends Nelson Mandela coverage after 850 complaints
“The BBC News director has defended the corporation’s coverage ofNelson Mandela’s death, after 850 viewers complained that it had devoted too much airtime to the former South African president and not enough to the storms that lashed Britain’s eastern coast.”
AdWeek: Big Account Wins Make Grey the 2013 Global Agency of the Year
“Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.
As the Grey Group CEO sat in his fourth-floor office overlooking New York’s Madison Square Park one day last April, surrounded by his top execs leading the pitch, he knew he was about to receive a call that had no assurance of good news. It had been an arduous, 178-day, round-the-clock effort, with all the twists and turns befitting 2013’s most coveted review—one for a $1 billion brand that had been at BBDO and its forbearers for more than 80 years.”
The Guardian: So, Lord Rothermere, when will you stop Mail Online from ripping off content?
“Is Mail Online ever going to put its house in order? Does it care about plagiarism? Has its editor, Martin Clarke, ever explained the meaning of common journalistic courtesy – let alone copyright – to his staff?
I ask these questions against the background of yet another blatant rip-off by the Daily Mail’s website. But this blogpost has been amended to put that attack on the Mail into context.”
AdWeek: Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled
“Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace.
In this spot by BBDO Guerrero in Manila, a lovely cover of “Mad World” by Tears for Fears plays while each scene displays a double-standard in a working environment. A man is the “boss” while a woman is “bossy.” A man is “persuasive” while a woman is “pushy.” He’s “neat” but she’s “vain.” He’s “smooth” but she’s a “show-off.” “Don’t let labels hold you back. Be strong and shine,” says the copy at the end.”
The New York Times: With No Notice, Putin Scraps Kremlin News Agencies
“President Vladimir V. Putin dissolved one of Russia’s official news agencies, RIA Novosti, along with its international radio broadcaster on Monday, signaling a significant reorganization in state media at a time when Russia’s international reputation has faced criticism over political and human rights and Russian influence in neighboring countries like Ukraine.”
The Guardian: Mobile ads forecast to account for more than third of new ad revenue by 2016
“Mobile advertising is forecast to be the most important driver of the global advertising economy over the next three years, accounting for more than a third of the $90bn in new revenue expected by 2016.”
AdAge: Old Spice Guy Isaiah Mustafa Goes Transatlantic in Hunt for Gentlemanliness
“Old Spice’s Isaiah Mustafa is back, but this time with a project aimed at the U.K. market. Now he’s on a hunt not just for manliness but gentlemanliness, as epitomized by the traditional British gent. “
Lightbox: Why Photographers Need More Access In The White House
“The question of how often and what type of access press photographers should get has been argued for as long as photographers have been in the White House, and arose once again two weeks ago with greater fervor than ever.”
AdWeek: Rhett & Link Make the Best Appeal Yet to Get Off Your Damn Phone Already
“The universe’s obsession with smartphones is overripe for parody. Viral video stars Rhett & Link have obliged with an able skewering of the all-too-common practice of ignoring everyone and everything around you in favor of gluing your face to Facebook or Instagram or whatever the hell it is the kids are doing with their screens these days.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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