Morning Update: YouTube plans Super Bowl halftime show
Creativity-Online: This Self-Involved Car Ad Isn’t as Self-Involved as You Think
You might expect and explosion of gloss, pomp and self-involvement when you merge fashion with cars, but this film from Mercedes, to promote its sponsorship of Berlin Fashion Week, is everything but. Well, it does have some of that, but it’s doused with a thick layer of expert comedy to make it a totally enjoyable — and funny — ride.
AdWeek: Brands Salute MLK, but When Does Inspiring Become Exploiting?
Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company’s logo, or even the product itself.
To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon. Check out this stinker from the Seattle Seahawks.] Many simply tweeted quotes from MLK, which seems fine. The problem, as we’ve seen before, is when they try to tie in their brand or product. That’s when the salute becomes more of a sales pitch. (And sorry, but how heartfelt of a tribute can Steak-Umm really offer?)
AdAge: YouTube Plans Super Bowl Halftime Show With Online Stars (and Fake Super Bowl Ads)
YouTube will offer a halftime show during the Super Bowl featuring some of its biggest online stars, part of a broader initiative to promote advertisements on the Google-owned video site.
Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.
Journalism.co.uk: Report: 6 digital journalism predictions for 2015
Online video, podcasts and explainer journalism are some of the formats to watch in 2015, digital strategist Nic Newman outlined in his Media, Journalism and Technology Predictions report published yesterday.
Newman, associate fellow at the Reuters Institute for the Study of Journalism at Oxford University, looked at trends in the technology world from wearables to drones, as well as the inner workings of newsrooms to highlight areas to watch this year.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Hahah luv it – about time they poked fun at themselves. 😉
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