Mother Energy promote new Revive product with campaign from McCann
Mother Energy is promoting its newest product Mother Revive with a new campaign in which a man is woken up by three giant roosters.
The new commercial, created by McCann Australia, sees the man woken up by the roosters and then reaching out for a Mother Revive drink.
The commercial ends with the tagline “Heaps of energy, to conquer the day”.
It is part of a multimillion dollar media campaign running across TV, cinema, radio, mobile, digital, out of home, in-store point of sale executions and sampling activity and PR.
The commercial running on TV in both a 30 second and a 15 second version.
Credits:
- Creative – McCann Australia
- Media – Ikon
- Strategy – naked
- Packaging and POS – Passport
- Sampling – Maverick
- Consumer PR – Adhesive PR
- Trade PR – Pulse
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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There are other people who worked on this I’d suggest.
Although I am always very pleased to know who worked on the ‘point of sale’ and in particular the ‘shelf wobblers’, the advert your article is actually about did possibly involve a video camera, which if it wasn’t fully autonomous, may have had an operator.
Perhaps the camera operator might like to be called a DOP (Director of Photography), and extending that logic, you might find that the TVC had a director who brought this to life so to speak, or at least talked the agency out of using Giraffes due to framing issues.
The only point I am unsure about is whether there was TV post production, or if there was a giant rooster handler. Either way, wouldn’t it be nice to know who cleverly layered the stock footage of chickens or indeed who might have been the large cock handler on the day of the shoot. ?
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Given the quality of this work, I’m surprised the credits aren’t all listed as Alan Smithee. (Look it up).
Perhaps there’s a very good reason no-one wanted their name attached to this shite.
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Nick Reynolds
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