First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing, video and Gen Z
Joy Robins: Quartz VP will discuss how advertisers need to regain consumers’ trust
The first major group of speakers for this year’s Mumbrella360 conference has today been revealed, including four more international speakers.
June will see the debut appearance on the Mumbrella360 stage for native publishing giant Quartz.
Joy Robins, the New York-based senior VP of global revenue and strategy for Quartz, will discuss what advertisers and publishers need to do to regain the trust of consumers who have become tired of intrusive ads and misleading designs intended to make them click.
Quartz is arguably the world’s biggest native media-led business publication, owned by Atlantic Media Co., and employing more than 150 journalists.
Another international session will see Boston-based programatic radio airtime buying expert Mike O’Neil join Southern Cross Austereo’s chief digital enablement officer, Vijay Solanki, to discuss global trends in radio and audio and what they mean for brands. Solanki joined SCA last year after an international career that included marketing for Unilever, working on the music start-up Shazam and a digital innovation role with Philips.
Lisa Matthews: strategy director at Design Bridge Asia and former Unilever marketer to speak at Stump The Srategist panel
Singapore-based Lisa Matthews will join the Stump The Strategist panel, which is curated by consultancy Step Change. Matthews, strategy director at Design Bridge Asia, worked for Unilever in South Africa and the UK for 12 years including working on the FMCG giant’s ice cream brands and UK product start-ups.
She will be joined for the panel – in which strategists grapple with a communications question live on stage – by Mumbrella360 regular Ashton Bishop, producer and strategist Clare Rainbow and strategist Glenn Barrett.
Bishop: returning to Mumbrella360 stage
Also travelling from Singapore, Ed Pank, managing director of Warc Asia Pacific (the World Advertising Research Centre) will update last year’s presentation to Mumbrella360 on the marketing lessons from the world’s most awarded brand campaigns, with a new set of case studies.
The international lineup already includes adland provocateur Cindy Gallop who will travel from New York to offer her take on the fierce debates currently raging over the underrepresentation of women in many sectors of the communications industry.
Meanwhile, BMF planners Christina Aventi and Ali Tilling will present a session called Life Inside The brief: How to be a mum and work in adland. The duo will offer their perspectives on being their own target market, and balancing an agency career with a family life.
All of the sessions announced today came through Mumbrella360’s open submissions process. Other sessions include:
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Sarich-Dayton: Yoghurt shake-up
Never lie to your mum: Bursting conventional campaign templates: A case study featuring Brownes Dairy marketer Natalie Sarich-Dayton and their agency, Perth-based Meerkats, sharing the story of how their experimental campaign shook up the yoghurt category.
- Why sliced bread is better with crowdsourcing: George Weston Foods group innovation manager Kerry Sephton and crowd sourcing platform eYeka’s Matthieu Jacomin will reveal how the company behind Tip Top, Burgen and Bazaar bread products has been crowd sourcing some of its marketing.
- Direction First will unveil brand new research on What Gen Z really thinks about your brand.
- Rebecca Wilson, CEO of Buchan Consulting, will share the case study of the complex PR and issues management challenges faced by aged care company DPG after 11 residents were killed in a fire started by a nurse.
- Holly Joshi and Niklas Zillinger from SapientNitro will offer insights into the hidden opportunities for brands in messaging apps.
- Cognitive psychologist Dr Peter Brawn will present exclusive eye-tracking research on the impact of video advertising.
- In Leading When Lean, Rowena Millward and David Morgan will present on how marketers can succeed even when their organisation is going through lean times.
- Datalicious CEO Christian Bartens will discuss how to avoid making mistakes in data-driven marketing.
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Corah and Gill: What makes CEOs tick?
Former M&C Saatchi founder Simon Corah and ex-Woolworths marketer Jess Gill will offer insights for marketers and agency partners on what client CEOs really want.
- In Irrational Retail and the Science of Buying, Matt Newell from The General Store will discuss what is really going on in shoppers brains when they make buying decisions.
- Rob Pyne,founder of X Or Y Decisions and another Mumbrella360 regular, will offer practical advice – backed by science – on how to work more effectively.
- The importance of having a brand purpose – and how to find it – will be tackled by Medibank marketer Fiona Le Brocq, Clemenger BBDO planner Paul Rees-Jones and Hall & Partners’ Nicola Hepenstall.
To see more information on the sessions, go to the Mumbrella360 website. Earlybird tickets, with a discount of 30%, are on sale until next month. The event kicks off with a networking afternoon on Tuesday June 7 and the conference is on June 8 and 9.
Because of a large number of submissions for this year’s event, Mumbrella has not yet concluded the acceptance process. Those still waiting to hear should not take today’s initial announcement as meaning that they have been unsuccessful.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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We look forward to Cindy Gallop throwing petrol on the dying embers of outrage.
But I guess that was why she was invited.
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Hi MC,
I note from your IP address that you appear to work at an agency that I would have thought has more reason than most to be interested in this topic.
And while you may think this is a “dying” issue, I respectfully disagree.
The industry has still got a diversity problem, and as we’ve already said, we’re going to try to do our bit to address it, not to do our bit to “be positive” by shutting up about it as some have suggested.
Some of it is small, practical contributions we can address directly ourselves.
These have included making the Mumbrella Awards the first in the industry (we believe) to have a gender balanced jury.
And also by taking steps to address the disparity in speakers at events including our own. You’ll have seen from the above announcement that we achieved a balance in our initial session announcements. I don’t know whether we will get to 50/50 this year once all 60 or 70 sessions have been announced, but we’re going to try. I’ll be writing more about that in the coming days.
And we will be talking about the issues at our events, as we have done for a number of years. Not announced yet, but we will, once again, address the issue of ethnic diversity in the media industry at the event. I hope there are more people in the room this year. Indeed, we’ll be dedicating a whole stream to having a mature debate about various issues around people and diversity across the communications world.
There are other things we are working on too which we’ll talk about more in the coming weeks and months.
To address your point directly: We announced Cindy Gallop’s participation in Mumbrella360 some weeks before your agency did your own bit to put a woman on stage by inviting her to jump out of a cake at your birthday party.
So no, that’s not why she was invited. But sure, keep telling yourself that.
Tim Burrowes – Mumbrella
Oh snap!
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you’re so biatchy with each other, stop it! Rest of the world laughing at you lah.
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This is why I continue to read Mumbrella on a daily basis. Keep up the good work Tim, I appreciate the effort you bring to the industry which is so full of egos.
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