Naked appoints Simon Veksner head of ideas
From left: Ferrier, Veksner and Naked chairman Mike Wilson
Strategy agency Naked Communications has appointed Simon Veksner as head of ideas.
Veksner, who will be responsible for creative across the Sydney, Melbourne and Auckland offices, replaces Paul Swann, who moved to The Works in September.
He joins after a spell running his own agency Scamp Creative, which will now close. Veksner is also well known for his blog Scamp, which has a global following.
Veksner said: “Everything I wanted Scamp Creative to become – an intelligent, modern agency – Naked already is. The opportunity to work with the brilliant minds there, and help continue Naked’s growth as a true creative force, was far too good to pass up.”
Veksner’s career has involved roles at Saatchi & Saatchi, DDB London, BBH and DDB Sydney.
Adam Ferrier, founder and global head of behavioural sciences said: “Naked has always been a strategically driven agency. In Simon, we have an exceptional world-class creative who complements our strategic offering nicely. We were looking for someone bloody good, and really nice, and in Simon we’ve found that person. Simon’s skillset will ensure even more creative firepower will be applied to shaping the right solutions for our clients.”
