Latest crowdsourcing startup targets agencies with jingle writing needs
Buist
New crowdsourcing custom music and sound design platform Needajingle.com is looking to advertising agencies to come on board to use the tool to create bespoke music and sound design for their small to medium sized campaigns.
The platform, which has launched in the last few months, hosts between 600 and 700 composers and audio producers waiting to compete on briefs on a variety of sound projects, from advertising, to apps to jingles to theme songs for TV or films.
Founder Evan Buist told Mumbrella: “The idea is rather then hiring one composer or sound designer before hearing what they can do, you can simultaneously brief hundreds of composers around the world all with different music skills and specialities and then receive a whole different creative interpretations of that brief.
“You then interact with the composers and you can request changes as needed then when you get the best one and you award that as the winner.
“We’re really hoping agencies will get on board and use it for their small to medium campaigns because it’s the kind of thing they could use again and again and it’s a way they could get a whole lot of different creative interpretations,” he said when quizzed on the platform’s target market.
It would set an agency back $89 to list a contest, with Needajingle.com then taking 10 per cent of the agreed upon fee between the composer and the agency, Buist explained.
“There are a couple of extra fees if you want to upgrade the contest to private so our artists have to sign a non-disclosure agreement and it’s not listed on Google searches,” he added.
Buist said the platform did take inspiration from the likes of 99 Designs and Designworld which crowdsource design solutions.
“The equivalent thing in the design world that’s been going on for several years was a bit of the inspiration behind it. We had a close look at their structures, we are set up in a very similar way,” he said.
Miranda Ward
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What a great idea!
I’m feeling like a hamburger right now, so I’m going to go to 15 hamburger shops and get them to give me a free one to taste test. But I do this on the premise that when I choose the hamburger I like the most, I will go back to that same hamburger shop at least once a month for a whole year. I don’t want them to be put out unnecessarily.
This is an absolutely risk free way I can make sure I am getting the best hamburger before handing over any of my hard earned money. Because let’s face it – we’ve all got bills to pay and no one wants to make a bad decision due to limited choices.
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So, the composers do a whole bunch of composing and producing for free in the hope they get chosen right? Hmmmm.
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Hmmmm is right. Sounds just like the ad agency ‘business model’.
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Welcome to 2014. Sounds like a solid option to me.
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That’s a lot of composers! Great initiative there.
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