Network Ten hires Barry O’Brien as chief sales officer


Ten has hired former PHD CEO Barry O’Brien as its chief sales officer.

The popular O’Brien stepped down as boss of PHD in April. He replaces Mike Morrison who lasted just six months in the role and departed last week.

O’Brien worked on the media agency side of the industry for more than 20 years, building up Total Advertising which eventually successfully relaunched as Omnicom’s Australian operation of PHD.

Network Ten chief executive James Warburton said: “Barry needs little introduction. His reputation, experience and comprehensive understanding of the media planning and buying process, plus his long-standing relationships across the media and marketing industries, will be invaluable for Network Ten.

“Barry is a proven leader and will provide direction for the Sales team, while nurturing the next generation of Sales executives at Ten.”


  1. Heather Snodgrass-Brine
    20 Jun 12
    9:29 am

  2. Barry! I was waiting to see where you’d pop up. Ten are lucky to have you! x

  3. Viewer
    20 Jun 12
    9:29 am

  4. Now thats a better fit.

  5. Pat McDonald
    20 Jun 12
    9:29 am

  6. Massive coup for Ten. Could suggest the serious of their intentions to win the NRL broadcasting rights.

  7. Ivan ardon
    20 Jun 12
    9:33 am

  8. Great move.

  9. paul
    20 Jun 12
    9:36 am

  10. Great hire

  11. Cynic
    20 Jun 12
    9:43 am

  12. Great hire. As a client, it is heartening to see Ten appear to be more serious about sales strategy

  13. Anonymous
    20 Jun 12
    9:52 am

  14. What a great hire by 10. Got one of the best.

  15. Alexia Antonis
    20 Jun 12
    11:09 am

  16. Congratulations Barry! Great hire by 10.

  17. Benny
    20 Jun 12
    2:31 pm

  18. Onya Baz – Congrats on the new post!
    Ten’s potential will be realised finally!

  19. Anon
    20 Jun 12
    3:19 pm

  20. Nice one Ten and well done BoB.

  21. Carolyn
    20 Jun 12
    4:51 pm

  22. A smart hire by Ten and couldn’t have worked out better for one of the nicest media gentleman in the industry. Congrats Barry!

  23. Ruthers
    20 Jun 12
    6:54 pm

  24. Top stuff Baz, I look forward to seeing you very soon!!

  25. James Vosper
    20 Jun 12
    7:11 pm

  26. Great move by Ten.
    Good for you Barry.

  27. Tony
    20 Jun 12
    11:21 pm

  28. Good luck Brian.