Boutique Sydney agency Starr Public Relations has restructured its team and appointed Jasmine Cook into the newly-created role of general manager.
Jasmine joined Starr Public Relations in 2009, where she worked across the agency’s travel and tourism business. She brings to her new role more than 10 years’ experience in journalism, publishing and communications.
As general manager, Jasmine will lead Starr Public Relations’ day-to-day business operations and client management team, while providing direction across the agency’s lifestyle, travel and corporate accounts, including InterContinental Hotels Group, Holiday Inn Hotels & Resorts, InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts and NSW National Parks and Wildlife Service.
Founder and director Luke Starr said he said he was delighted with the new appointment.
“Jasmine Cook is one of the most creative and dedicated public relations practitioners I’ve been fortunate enough to work alongside. I can’t think of anyone I’d be happier to see overseeing the day to day operations of the agency,” he said.
In the first six months of her new role, Jasmine plans to expand the agency’s focus beyond travel and tourism and grow their team of public relations and communications specialists.
As part of the agency’s restructure, Luke will take on an advisory role from February 1, 2013, overseeing the business and providing strategic counsel to the team.
Founded in 2005, Starr Public Relations is a boutique communications and public relations agency based in Sydney.
For more information on Starr Public Relations, please contact Jasmine Cook on +61 2 9262 4622 or jasmine@starrpr.com.au, or visit www.starrpr.com.au.
Source: Starr PR