News.com.au retains top news website, Guardian Australia enters the top 10
The latest Nielsen Online Ratings shows News.com.au has retained the number one position as Australia’s highest traffic news website for a second month in a row.
The Guardian’s new Australian website has also entered the top ten Australian news sites with an estimated audience of 1.09m in May.
“Overall traffic to the top ten sites is down compared with April. We obviously had the Boston bombings in April which generated a lot of interest,” said Matt Bruce, Nielsen’s managing director for media audience measurement.
So, who was pushed out then?
The Australian.
The Woolwich murder would also have had a big effect in May as it was wall to wall coverage for a week.
Who has the biggest 16-24 yrold share?
Does any of this demographic go to some of the old masthead
For their news? Suspect not.
@Mark – My guess would be news.com.au
It’s very poppie.
Doesn’t News.com.au aggregate all News Ltd sites?
If I type dailytelegraph.com.au into Alexa, it defaults to News.com.au.
I’m no fan of Fairfax (their quality has fallen through the floor and their sites are covered in click-bait trash and remind of Geocities), but it seems they would hold top spot if they aggregated SMH and The Age sites.
Can someone knowledgeable please explain? Also, if true, why wouldn’t Fairfax copy News to produce these metrics?
Unique audience over a month is hardly highest traffic. If someone visits a site once, that’s a tick. But not a lot of traffic.
Highest traffic is number of page impressions in a month, surely?
The Guardian number includes Australians going to the local and Uk site.
Average daily users would be the best metric
Wow… Ninemsn appears to have gone off the boil
The Guardian got a boost not only from its Australian launch, but it also had a major scoop in the leaks from Edward Snowden about the NSA’s surveillance of telecommunications in the USA.
Well news.com.au doesn’t have the paywall. Watch the guardian and ABC climb once fairfax turns their one on.
^ Yeah Mike I agree. Fairfax has been claiming that smh.com.au was the top news website last month based on various metrics obviously not being used in these calculations.
Has no one picked up that The Guardian audience actually went down in May according to Nielsen?
the SMH cannot maintain that audience if continues to mimic UK tabloids (but a day late) if it expects us to pay as well.
@DigitalGuy, Fairfax monthly metro media release needs to have either a giant [Citation needed] stamp on it, or a [Publisher claim]. Right now it’s just pathetic.