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Opinion | Features
Q&A with Adshel's Rob Atkinson
Online trading is the next big thing says Rob Atkinson in a piece that first appeared in Encore. Who is the most powerful person in Australian media and why?
Harold Mitchell because of his influence and the footprint he has left. He’s built a huge brand in Mitchells, offloaded it into Aegis, Aegis has obviously done extremely well to be then sold on to Dentsu. So if you think about it, he is very much a father figure of the industry.
Making it overseas
Is the best way of being successful in Australia not be here at all? In a feature that first appeared in Encore, Lee Zachariah speaks to Aussies making it big abroad.I always wanted to work in New York,” says Julian Cole. “I thought it was the number one place to work in advertising; a lot of the best campaigns were coming out of there. So I moved over and was lucky enough to have a couple of interviews in the first couple of weeks.”
Cole’s story is indicative of the somewhat contentious idea that the best way to be successful in Australia is to not be in Australia any more.
Got a book in you?
From journos to ad execs and PRs, these days everyone seems to have a book in them. But what does it take to get published and will you actually make any money? In a feature that first appeared in Encore, Brooke Hemphill finds out.Attention wannabe authors. Forget big fat advance cheques and living off royalties. The reality of having a book published today is another story altogether. There are only two reasons you should even consider sitting down at your computer to bash out a manuscript – passion or profile.
Savage counsel
In an article that first appeared in Encore, Chris Savage tackles your career and agency dilemmas in his weekly advice column.Hi Chris,
My clients seem to be demanding more and more from us. At the same time, it seems many of the younger people in our industry simply don’t have the client servicing skills my generation grew up with. How do we instill in our executives some of the good old-fashioned behaviours that would keep a client happy and loyal?
Fake it til' you make it... as an ad agency receptionist
From dressing the part to playing the gatekeeper, Leo Burnett Sydney’s Susie Henry tells us how to make it as the face of adland in a piece that first appeared in Encore.What does a receptionist in an ad agency actually do?
Well, there’s the frantic every-day, all-day stuff of deliveries, courier bookings, doing expenses for directors – always challenging – plus arranging all the travel. But one of my main jobs is counselling the account service people. I also keep up with all sports information to discuss with our sports-loving clients – because who wants to be bored while they’re waiting? And I know how they like their coffee. You need to know everyone – from accounting to HR. I’m also the go-to for all catering and sending flowers.
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
Nike in legal stoush with production house over copyright infringement
Righteous Films' video featuring Nike work
An Australian production house is facing legal action from Nike after it posted a reel featuring brand work which the sports giant claims was uncommissioned.
Sydney-based post house Righteous Films has also been accused of misleading potential customers by posting on its site a fictional list of people who it claims are staff.
Nike Australia’s brand protection team has sent two legal letters demanding that the company deletes a video that features Nike trademarks and imagery from its website. The 30-second video is a mash-up of Nike skateboarding footage.
However, Righteous’s owner Lindsey Hughson claims that the video was commissioned by a contact at Nike in Europe, although he declined to tell Nike or Mumbrella who it was.
In a letter to Hughson, Nike said it became aware of the claims after he sent a marketing email within the industry claiming Nike was a client.
Lindsey Hughson
Hughson said of Nike’s letter: “You want to sue me and take my house? You want to ruin us financially and put a bunch of creative people out of work, fans of the brand that did Nike a favour and got paid nothing because they respected everything that came before and were excited to do some work for Nike?”
Mumbrella has seen the letter from Nike. It does not threaten to take Hughson’s house or ruin him financially. It asks him to either provide details of who commissioned him or to withdraw his claim that Nike is a client and remove the work.
Nike declined to comment on the matter, but pointed out that the content has now been removed.
Righteous Films featured the Nike video, plus a selection of others under the heading “latest work“, on its website. After Mumbrella called for comment, it has removed the section altogether.
The site also features a lengthy list of ‘our key people’ Hughson concedes are not officially affiliated with the company. Some are pseudonyms to protect the identities of moonlighting agency executives, Hughson claimed.
Hughson claims that Righteous Films is making a documentary about its legal tussle with Nike called Swoooshed: Put down that logo, and no-one gets hurt.
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Comments
21 Sep 12
11:51 am
Pseudonyms indeed…. “Jordy LaForge / Visual Collateral” isn’t he a character from Star Trek the Next Generation?
21 Sep 12
12:06 pm
how embarrassing to be caught out like that. doesn’t help production houses’ reputation for creative writing with respect to quotes and invoices
21 Sep 12
12:12 pm
I like how the pictures of their offices around Australia are actually a collection of images from http://www.eclecticbuddha.com/.
21 Sep 12
12:23 pm
I note that Jahari Westwood’s (now taken down) page uses stock photography as his image. http://righteousfilms.tv/image.....stwood.jpg
http://www.freepik.com/free-ph.....559123.htm
And who would’ve thought Jordy LaForge wasn’t a real person?
21 Sep 12
12:37 pm
As of course is Stella Rondo – http://www.stockvault.net/data/s/121745.jpg
http://righteousfilms.tv/images/Stella-Rondo.jpg OK, we get the idea. I’m sure they’re all moonlighting executives, even Maxine Liparini “Production assistant Learning the business from the ground up. Started as work experience intern while studying film & video production, now assists producers with all assignments”. Yeah, I can see why she’s moonlighting!
21 Sep 12
12:59 pm
sigh – what wonderful names their staff all have; Tiger Massimo, Jordy LaForge, Stella Rondo, Cheyvonne DeBussey, Blade McGovern and the unforgettable Vito Vampatella!
Wasn’t Kimberley Hope (the Editor) the Casting Director for Law & Order?? (IMDB)
Joelene Crnogoroc was in Neighbours.
“Tiger! Blade! Vito! Come here quick, Cheyvonne’s got Stella on the line”
21 Sep 12
1:54 pm
I do a shitloads of Nike stuff too.
21 Sep 12
1:57 pm
Hey, Blade McGivern here.
If anyone doubts it, I can confirm that I am a real person and it is my real name.
A simple google search would confirmed this.
Check me out Here:
blademcgivern.com.au
21 Sep 12
2:13 pm
Most of the agencies in town are full of freelancers who get presented to clients as “our ………………………….. department”. Surely that’s less honest? I can also understand not wanting to rock the boat by using your real name if you’re in agency land especially when you’re on a sinking ship and there shooting deserters, just like all the anonymous comments on here.
I think this is more of an example of an evolution of a creative model rather a malicious attempt to misrepresent? As for who commissioned the work from Nike, who knows? I know for sure that on a number of occasions multinationals have stood on internal toes then denied it till the cows come home.
Only recently an Australian wing of a multinational vastly exceeded their remit, then engaged in a massive game of pass the parcel.
21 Sep 12
2:14 pm
I’m going to go to these people for a new name. I feel insignifcant and very un-cool with such a boring name.
21 Sep 12
2:19 pm
Come on. Jean-Luc Picard can’t be a real name. And what about Blue. Is that like being Shakira. This thing with having just one name has to stop. And don’t even get me started on Golum.
21 Sep 12
2:22 pm
Blade, they’re not talking about you. They’re talking about Blade McGovern. You know, George’s son.
21 Sep 12
2:28 pm
Hey Tim, do an ABN search on eclecticbuddha. Well what do you know?. Don’t feel bad. You’re probably not in research or copy proofing. Doh!
21 Sep 12
2:30 pm
I don’t exist?. Everything makes a lot more sense now.
21 Sep 12
2:33 pm
Yeah, this is all wrong. Who has a name like Simon Bloom?. That sounds like a florist in South Yarra. At least they could be original.
21 Sep 12
2:37 pm
I agree. The use of stock photos should be a criminal offense.
21 Sep 12
2:44 pm
Hi I’m Simon Bloom. No relation to Orlando Bloom.
21 Sep 12
3:27 pm
Hey John Hollands, you’re right, Joelene Crnogoroc was in Neighbours. And she’s Amy Bruce’s sister in law. Good research. Well done!
21 Sep 12
4:46 pm
Oh I know some of these names!
Tut tut indeed
21 Sep 12
6:03 pm
Joe: Add your first childhood pet’s name
and your Mother’s maiden name to get your own (VCMP) “Very Cool” Mumbrella Pseudonym! Mine is actually Trixie Clifford!
Lindsey: Sorry Jean-Luc Picard does exist, I saw him making an arse out of himself at a UK awards show recently.
Tiger: Sorry about that.
Bloom: Missy?
Mo Brown: Yes I agree you about stock photography but horses for courses?
Hold on Patrick’s here everybody hide!
21 Sep 12
9:39 pm
Lindsey, your ‘doh, caught you out in a mistake’ response to Tim is quite laughable in the circumstances! They do say attacking is a good form of diversion though.
21 Sep 12
10:07 pm
There’s a lot of bullshite in this industry, this is just at one end of the scale.
22 Sep 12
12:09 pm
I am real person too
23 Sep 12
10:52 am
LW, I’m not actually sure what your comment even means, but let me do the research for you and Tim. Eclectic Buddha and Righteous Films have the same ABN. Simple Google search will confirm this. So I’m not sure what the ‘laughable’ that you refer to is about – your primitive trolling, or your lack of attention to detail?. You’re entitled to your own opinion, but not your own facts as the saying goes. Also, why do you and Tim hide behind a first name only or initials when making your comments? What are you scared of?.
23 Sep 12
11:10 am
I do find it interesting that the people who have a problem with us protecting the identity of freelancers that we use who are employed in agencies, or staff that simply do not want their photo or name on the website are the ones hiding behind pseudonyms. What’s wrong with this picture?. The meaning of hypocrite is “a person who acts in contradiction to his or her stated beliefs or feelings”. Just saying…..
24 Sep 12
10:41 am
I don’t know what’s more sad, the article giving light to what this “agency” has done wrong-ish or the fact that Lindsey Hughson is trying his best to justify everything in the comments section.
24 Sep 12
6:53 pm
Hi Lindsey, are you really having a go at Tim and I for not using our names when commenting on a story about your company not using real names? That’s seriously post-modern!