PHD wins NAB media planning from Zenith Optimedia
Media agency PHD appears to have pulled off one of the last major account moves of the year with big four bank NAB reportedly shifting its media planning to the agency without a formal pitch being called.
B&T Today is reporting that Zenith Optimedia will continue with media buying on the $43m account.
And Mumbrella understands that key media owners have already been briefed by PHD on a project for the bank.
Nobody from PHD was available to comment to Mumbrella on the move.
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Go PHD..you really are on a winning streak.
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it is starting to seem like another day and another win by Phd. And no I dont work for them , I dont even know anyone there. but either they have a great PR person or are just simply kicking goals! good on them!
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It’s that gun Mark Holden, none other.
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come join us all you Lovers!
BYO office space.
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account based in melb or sydney?
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Congratulations PHD! Another well deserved win for Barry and his outstanding team.
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Another big blow for Opti Melbourne – losing out on L’Oreal last week and now NAB.
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Welll done Mark and the team. Good stuff.
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First ZO loses L’Oreal to UM and now NAB to PHD. A bad week really.
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My God! How many lame comments have been posted by PHD’ers on this article.
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Oh great another split account planning in one agency and buying from another. When will clients learn this only causes a huge mess!
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I have been keeping an eye on IP addresses, ‘PHD bias’.
Funnily enough yours is, I think, the first from the same IP address – I see you share it with “oh dear”.
Cheers,
Tim – Mumbrella
Does this mean PHD will open a Melb office. to the best of my knowledge NAB is a Melb client … and the buying is in Melb at ZO.
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Here’s a good marketing strategy- don’t lift interest rates!
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i love how people become quiet after Tim busts them with the IP address comment.
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Well done PHD!
And good job Tim, those sarcastic comments are quite amusing 🙂
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“There are three types of lies: lies, damned lies and statistics”
Mark Twain
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Interesting how the momentum of media agencies has changed in the last year. OMD were the hot “big” agency and Ikon the hot “small” agency. Now its Mediacom and PHD. Well done to both on improving their fortunes…
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Hey Tim
Does my IP address match anyones?
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Well done Holden… (you’re still dead to me).
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It would appear no one from NAB, PHD or Opti has confirmed if this is true or not – to B&T or you – after two days surely the “had not returned calls by publication date” excuse is looking pretty thin.
Reason why this is interesting – I hear that there is no truth to the story – yet it has been syndicated around the world’s market trade press as another victory for PHD.
Hmmm.. much muckraking?
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Hi “Journalistic integrity”, based on briefings media owners have received (and I’d already been hearing rumblings from that direction prior to B&T’s story), I’m confident that this is accurate. Unfrotunately, I can’t force someone to return a call if it’s not a topic they want to talk about.
Cheers,
Tim – Mumbrella
Any update on this Mumbo?
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