Nine’s CEO on building subscriptions when advertising fades: ‘The inherent value of Nine’s business has become increasingly evident’

Nine’s CEO Mike Sneesby spoke at the Macquarie conference today, where he touted the “inherent value” of Nine’s business, which puts premium content at its core.

Sneesby started by outlining Nine’s wins: as Australia’s leading free-to-air TV network in the metro area, Australia’s leading BVOD operator, 9Now as “leading local SVOD service”, Stan’s six years of profitability, owning the leading talk radio network, as well as Australia’s “most read publisher in our targeted markets”, and a 60% stake in Domain, which he described as “one of Australia’s leading real estate marketplace businesses”.

Interestingly, Sneesby then pointed to Nine’s strength in building subscriptions during an advertising downturn.