SBS heads say ‘honest, ethical and low clutter environment’ must be considered with advertisers and brands

An “honest, ethical and low clutter environment” needs to be a part of the story when it comes to working with advertisers and brands, according to SBS managing director, James Taylor.

Appearing on the latest episode of Mumbrella’s one-on-one podcast series, Taylor sent a message to the Australian media and marketing industry regarding what is of most importance to the sector.

“Our capacity as an industry to continue to attract a fair share of Australia’s advertising spend will be linked to our capacity to deliver value for those advertising clients and placing brands in a high trust,” he said.

“[An] honest, ethical and low clutter environment needs to be part of the story. Now, of course, that’s an incredibly self-serving thing to say, but we need to make sure that, that we continue to super serve our advertisers because they have choices about where they spend their money. And this part of the mix is important, but it only remains important if we continue to differentiate between low value and high value environments and do so intentionally.”