Opinion

Plain and simple

The best pieces of marketing make a case so well, it feels like there can be no further argument.

Like this piece for Cancer Research UK making the case for plain packaging for cigarettes.

Case closed.

(Hat-tip: TP)

Tim Burrowes

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.