PRIA to take part in AMEC’s Asia Pacific Summit
The Public Relations Institute of Australia (PRIA) will take part in the International Association for Measurement and Evaluation of Communication’s (AMEC) Asia Pacific Summit on Measurement. The summit will take place in Hong Kong on 29 February and 1st March, 2012.
December 6, 2011: The Public Relations Institute of Australia (PRIA) will be an active participant in the International Association for Measurement and Evaluation of Communication’s (AMEC) first Asia Pacific Summit on Measurement to be held in Hong Kong on the 29th February and 1st March, 2012.
“As a Summit Industry Supporter, PRIA is proud to be part of this new initiative, encouraging us all to take another look at the methods we use to measure the value of public relations performance,” said Jon Bisset, CEO of PRIA.
“We are looking forward to not only supporting the Summit, but to also building a lasting relationship with AMEC for the benefit of our members – particularly through active participation in the work of the Asia Pacific Chapter on new measurement guidelines.”
AMEC is the international standards body for communications research and evaluation, which created the Barcelona Principles framework. It has over 100 members in 38 countries, including Australia.
“Australia is looking forward to contributing in the debate at the Summit, and beyond,” Jon continued.
“We hope that PRIA members will take the opportunity to let Summit organisers know who they would like to see on the programme and what they would like to discuss there.”
John Croll, CEO of Media Monitors and the Chair of AMEC’s new Asia Pacific Chapter said he was delighted PRIA was supporting the Summit.
“I know there is real interest in Australia and within the region to embrace new techniques to help PR professionals prove the value of the work they do for corporate clients.”
“We’re encouraging PRIA members to help us shape the Summit by sending us ideas for speaker sessions and hope some members will be in the audience in Hong Kong in February. This is our opportunity in Australia to be a part of global best practice thinking.”
Croll added that AMEC was already committed to working with PRIA to develop new measurement guidelines.