Prostate Cancer Foundation launches Big Aussie Barbie campaign

Prostate Cancer Foundation Australia has launched a TV and direct mail campaign around its fundraising event, the Big Aussie Barbie.

The campaign features actor Les Hill, cricketer Matthew Hayden, celebrity chef Ben O’Donohue and rugby league stars Michael Ennis and Ben Ross.

The campaign, which claims that the disease kills eight Australian men every day, is running on outdoor, online ads, email, social media and direct mail as well as TV.


Agency: Friend
Creative Director:  Peter Vierod
Art Director: Andy Walsh
Director:  Gary Cunliffe, Plump Films


  1. Macsmutterings
    27 Aug 12
    2:55 pm

  2. Great idea, and a good cause, I will be registering to host a BBQ

  3. Steve P
    27 Aug 12
    5:34 pm

  4. This is not a good cause. Prostate screening, as recommended by the Prostate Cancer Foundation, has caused far more harm than good. The latest recommendation from the United States Preventive Services Task Force recommends against prostate screening for all men: http://www.uspreventiveservice.....inalrs.htm .

  5. Sam
    27 Aug 12
    6:08 pm

  6. It’s a great cause, but a bit odd that a cancer organisation would choose a barbecue which recent research shows can add to one’s cancer risk…


    “Polycyclic aromatic hydrocarbons (PAHs)

    PAHs are a group of more than 100 different chemicals formed during the incomplete burning of coal, oil and gas, garbage, tobacco and charbroiled meat — your basic backyard barbecue flare-up that leaves the meat charred on the outside and barely cooked on the inside.

    You also create PAHs when you burn a piece of toast.

    Some PAHs are manufactured, existing as colourless, white or pale yellow-green solids and are found in coal tar, crude oil, creosote and roofing tar. A few are used in medicines or to make dyes, plastics and pesticides.

    The U.S. Department of Health and Human Services has determined that some PAHs may reasonably be expected to be carcinogenic. Mice fed high levels of one PAH during pregnancy had difficulty reproducing, as did their offspring.
    Heterocyclic amines (HCAs)

    HCAs are carcinogenic chemicals formed from the cooking of muscle meats such as beef, pork, fowl, and fish. HCAs form when amino acids and creatine (a chemical found in muscles) react at high cooking temperatures — like those reached inside your fired up backyard grill.

    Researchers have identified 17 different HCAs resulting from the cooking of muscle meats that may pose human cancer risk. These chemicals are created during most types of high temperature cooking. Four factors influence HCA formation: type of food, cooking method, temperature and cooking time.

    HCAs are found primarily in cooked muscle meats. Other sources of protein — including milk, eggs, tofu, and organ meats such as liver — have very little or no HCA content naturally or when cooked.

    Frying, broiling, and barbecuing produce the largest amounts of HCAs because the meats are cooked at very high temperatures.

  7. Jack
    28 Aug 12
    1:43 pm

  8. Don’t believe in PSA readings and don’t have a biopsy if you want to live longer and still enjoy life. PSA and biopsy is a big racket with scare tactic for money revenue.
    I am 66 and I know from experience now. I regret having the biopsy. Thank you Steve P your link confirmed all my conspiracy theories.

  9. Macsmutterings
    28 Aug 12
    1:48 pm

  10. Fun Sponges…. what the hell I am still gonna do the BBQ and make it bigger and better than originally planned

  11. Ross Williams
    28 Aug 12
    2:34 pm

  12. Oh dear, now we have the blind being led by the gullible. ..
    The USPS ‘task force’ is a government-sponsored organisation which provided an inexpert OPINION (note, not a finding) for less PSA testing under certain circumstances. The idea was to save the government health costs. There was not one Prostate Cancer specialist on the Task Force and anyway, it was not a blanket recommendation (mainly age-related) .
    It is true that over-diagnosis and over-treatment can be harmful. It has never been established there is more harm than good. The bottom line is 300,000 American men are diagnosed each year and 30,000 die each year. That is direct-cause of death and that is an horrific statistic because it means MOST of those men were less than 70, some in their 50s.
    Early diagnosis and responsible management and treatment can reduce or eliminate many of those deaths. More importantly treatment can deal with many prostate issues as well as delay and limit the effects of advanced cancer and metasteses.
    Of course if you are a man who has fallen on the side of a low-end diagnosis you are concerned about over-treatment. If you have agressive cancer that will maim you and eventually lead you to an agonising death, you might have a different opinion.
    But just remember, even those diagnosed with ‘insignificant’ cancer are not safe – around 30% of these turn feral, and unfortunately that means ‘turn fatal’.
    We have imperfect diagnosis and imperfect treatment but most treatments offer substantial life-extension benefits for life-threatened men as well as a comfortable existence for advanced patients. Hundreds of thousands of US patients can expect 10, 15, 20 or more years extra through advanced treatments such as radiation and hormone therapy.
    It is a complex issue and cannot be dismissed with banalaties like the ‘opinion’ of the US task force or others who gullibly follow their advice.

  13. J
    28 Aug 12
    4:15 pm

  14. Having three grandads (both by blood and in-law) that have been screened, diagnosed and are now cancer free, I think this is a great cause and is worth it! If it wasn’t detected they may not be with us today.

    Barbequing is part of Aussie Culture, so we’ll barbeque to the day we die anyway. Don’t forget there’s other things to barbeque than red meat. I think this is a great cause!