PR’s Roxy Jacenko joins Celebrity Apprentice cast

Roxy Jacenko joins Celebrity Apprentice

Publicity company owner Roxy Jacenko will join Nine’s cast of celebrity apprentice for 2013.

The Sweaty Betty PR boss joins swimming veteran Dawn Fraser, rock ‘n roll veteran Brian Mannix, AFL veteran Dermott Brereton and boxing veteran Jeff Fenech.

Also in the cast is TV presenter/singer Rob Mills, The Voice’s Prinnie Stevens, swimmer Stephanie Rice, 2UE’s Peter Berner, Peter Everett, Layla Subritzky, Kym Johnson and Prue MacSween.

It’s not the first time Jacenko has dabbled in front of the camera. Her agency was the subject of a proposed Seven factual show.

Jacenko told Mumbrella last year that the network’s factual department followed the team for 12 months on and off for a show proposed to be called The Sweat Shop.

At the time, Jacenko said the series was shelved, despite having completed two episodes.

Last year’s final episode rated 1.036m across the five city metro market down on the year prior which rated 1.6m.


  1. Dan
    30 Jan 13
    12:40 pm

  2. “swimming veteran Dawn French”?

  3. Mimi
    30 Jan 13
    12:43 pm

  4. Just wondering if you meant Swimming Legend Dawn Fraser…. not Dawn French… unless the comedienne has a well hidden aquatic career of which we were unaware?????

  5. mumbrella
    30 Jan 13
    1:35 pm

  6. Hi Mimi,

    Rapidly amended – my colleague Colin has a crush on Dawn French and had her on his mind.


    Tim – Mumbrella

  7. Jodie Adams
    30 Jan 13
    2:11 pm

  8. Im sorry, isn’t the whole point of having a “celebrity” cast to have publicly recognizable people? Who in the non-PR world knows Roxy?

  9. Dorothy
    30 Jan 13
    2:25 pm

  10. This is the saddest looking bunch of “celebrities” I have ever seen.

    *scratch scratch* <–the barrel being scraped

  11. sam
    30 Jan 13
    2:30 pm

  12. celebrity?

  13. Just a Girl
    30 Jan 13
    2:37 pm

  14. I have to agree that Roxy is not what I’d call a “celebrity” but you can bet your bippy that it’ll be entertainment value +.

    I just hope she doesn’t hold back! Someone get my popcorn…

  15. NS
    30 Jan 13
    3:13 pm

  16. gotta hand it to her for getting on the show though

  17. Barkeep
    30 Jan 13
    3:46 pm

  18. Point being, Mumbrella nailed it by calling her shop a “publicity business”. She might do that well but she’s a publicist. It’s a long way removed from what most of the PR industry does.

  19. jimmy
    30 Jan 13
    6:01 pm

  20. Roxy and Oliver should bust open the champers, lots of good news this week..

  21. John Sharples
    31 Jan 13
    9:08 am

  22. Jodie and Sam – quite agree….
    Celebrity – Noun
    1. A famous person.
    2. The state of being well known: “his prestige and celebrity grew”.
    so……………. coming second on Big Brother means you’re a celeb then does it? I suppose you could contend their “prestige and celebrity grew”….
    s’all rollox IMHO….

  23. Nicko
    31 Jan 13
    10:30 am

  24. A show with Roxy Jacenko, Prinnie Stevens, Stephanie Rice, Peter Berner and Dermot Brereton… Channel 9 really don’t want anyone to watch do they?

  25. Lily
    1 Feb 13
    5:08 pm

  26. Haha @Nicko

    Made my Friday arvo