Publicis Mojo announces Joe Pollard as new CEO
The move sees a return to the marketing world for Pollard who has been on a career break since leaving ninemsn last year.
Her previous roles have included chief marketing officer of Nike Japan. Earlier in her career she spent time in media roles at JWT and Mindshare.
The move was announced by Jean-Yves Naouri, executive chairman of Publicis Worldwide. She will report directly to him.
Her appointment comes after Mojo mostly missed out on the Qantas pitch, with the bulk of the work being shifted across to Droga 5.
Joe Pollard has had a highly successful track record in leading world-class brands within Australia, Hong Kong, the United States and Japan. She has been at the cutting-edge when it comes to leadership experience in Marketing Communications, Creative, Media, and Digital. Pollard worked at Nike Inc. for 10 years and held positions as Global Director of Media, Digital and Brand Content and Chief Marketing Officer of Nike Japan.
For the past three years, Joe Pollard has been Chief Executive Officer of ninemsn. Under her leadership, ninemsn experienced strong growth in audience engagement, revenue and profitability.
During her leadership tenure, Cudo and Bing were also launched.
In making the announcement, Jean-Yves Naouri said, “Joe has a wealth of experience across all aspects of marketing and communications. Given her time on agency side, client side and recently running the largest digital publisher in Australia, I believe she brings a unique set of skills to Publicis Mojo in helping drive our clients’ business forward. Publicis Mojo is one of Publicis Worldwide most important operations and has always been a beacon in terms of strategic drive and creative leadership. I am very excited that Joe has accepted to take the helm of this unique operation”.
In taking on the role, Pollard said, “I am excited to be taking on this new challenge. Publicis Mojo has an amazing roster of world-class clients who are facing complex business challenges. I look forward to working with them and the entire team at Publicis Mojo in being a key partner to help drive their business success.
As previously announced, Graeme Wills and Nicholas Davie will continue to provide their support to Joe to help execute a smooth client transition.
Publicis engaged the services of Hourigan International, the specialist Creative Leadership search firm to undertake a comprehensive global search, resulting in the selection of Pollard.
Pollard will start on June 26, 2012