Publicis Mojo reveals first work for ‘super’ Hahn beer

Publicis Mojo’s first work from Hahn sees a new direction for Super Dry, backed with the theme from 80s TV series Knight Rider.  

As part of the campaign, the tagline ‘Pioneering Beering’ has been created to “speak to Hahn’s commitment to innovation and relentless improvement in brewing,” said Ralph Simpson, brand director premium for the company.

The ad – the first since Publicis won the account in November, was shot by director Tom Kuntz who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’.

Credits –

  • Client: Lion Nathan
  • Agency:  Publicis Mojo Sydney
  • Executive Creative Director: Micah Walker
  • Creative Team: Justine Armour, Ruth Bellotti
  • Agency Producer: Adrian Shapiro
  • Group Account Director:  Deanne Constantine
  • Director:  Tom Kuntz
  • Production:  MJZ
  • Producer: Scott Kaplan
  • Editor:  Gavin Cutler @MacKenzie Cutler
  • Visual Effects:  Eight VFX
  • Sound Design:  Simon Lister @Nylon Studios
  • Music Supervisor:  Karl Richter @Level 2


  1. Oscar
    3 Jun 11
    11:03 am

  2. Nice! I forgot how awesome the Knight Rider theme is…

  3. Zac Martin
    3 Jun 11
    11:24 am

  4. What’s a Knight Rider?

  5. Steve Fontanot
    3 Jun 11
    11:28 am

  6. Brilliant work guys – Knight Rider, nice!

  7. AdGrunt
    3 Jun 11
    11:31 am

  8. I’m ashamed to realise I’m in the target market.

    It’s hilarious.

  9. Otto
    3 Jun 11
    11:50 am

  10. Nice work cuzzy juzzy.

  11. Mike
    3 Jun 11
    11:58 am

  12. I don’t even drink alcohol and that makes me want one!

  13. a
    3 Jun 11
    12:16 pm

  14. Finally an ad I’ll look forward to seeing on tele!

  15. Sam G
    3 Jun 11
    12:19 pm

  16. Made me laugh. Good job.

  17. fraser
    3 Jun 11
    12:25 pm

  18. Love it – close the competition for the best ad of the year as here is the winner

  19. Gary
    3 Jun 11
    1:07 pm

  20. Great ad, well done.

  21. Chris Rockaway
    3 Jun 11
    1:17 pm

  22. I love it! With the trend in the beer category of advertisers going for laughs there are times the result is too try-hard and unfunny (for me the Tooheys beer economy falls into that category) but this one is a total winner!

  23. Doug Sherrard
    3 Jun 11
    1:33 pm

  24. Nice idea.

  25. Anonymouse
    3 Jun 11
    2:19 pm

  26. Fucking brilliant

  27. Bucks
    3 Jun 11
    2:45 pm

  28. @ fraser, 100% agree with you. Ad of the year already. Anything else is merely going for second place.

    Dont drink Hahn Super dry, but will buy one, probably only one, just to say thanks.

  29. Kate Richardson
    3 Jun 11
    5:07 pm

  30. Brilliant. I just watched it twice.

    Additional satisfaction when I read the Creative Team credits:

    Justine Armour, Ruth Bellotti

  31. the grey ghost
    4 Jun 11
    12:22 pm

  32. Ok for an ingredients ad. However, if that’s the best ad for beer this year, woe is me

  33. JHG
    5 Jun 11
    10:23 am

  34. AWESOME – the music, the ideas, the pace…all brilliant

  35. Future
    9 Jun 11
    9:07 pm

  36. To be honest I don’t get it. What is so brilliant about this ad?

  37. greg
    10 Jun 11
    8:47 am

  38. aww, zac. no one responded! here’s an obligatory *snap for ya

  39. Kit
    11 Jun 11
    10:55 am

  40. Entertaining, but can’t help thinking that massive budgets seem to be taking the place of great strategy (& copywriting) in beer ads…

  41. richie
    14 Jun 11
    2:13 pm

  42. that was class! love the glass tiger and the trophy fountain.

    kit – its not an either/or i think. a good ad is a good ad, not matter what means or resources were used to get there