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Qantas encourages customers to get creative in new social media campaign

Qantas is encouraging its passengers “to get creative while they travel” in a new social media campaign.

The campaign, which was activated internally, sees the brand collaborate with freelance typographer Gemma O’Brien, who in a commercial for the brand encourages Qantas customers “to join the movement by creating their own travel art using the inflight bag in their seat pocket, napkin, or boarding pass” and share it online using the #qantasblankcanvas hashtag.

O’Brien has created a series of custom designed bags inspired by her travels on the airline, with her latest artwork depicting New York, which will be exhibited throughout the Sydney Domestic Qantas club from today.

Qantas head of digital & entertainment Jo Boundy said: “From boarding passes to inflight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own inflight art. This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience.

“We’re pleased to be working with such a talented young artist and continue to support creative Australians in their artistic endeavours.”

The most creative entries submitted using the hashtag will be selected and shared via Qantas’ Instagram every Friday throughout May, with winners to receive a double Qantas Club pass.

#Qantasblankcanvas 1New York_Qantas

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