Dr Mumbo

Qantas updates customers to let them know that there’s no update, but that when there’s an update, they’ll update them

Dr Mumbo suspects that most Qantas Frequent Flyer members may not have seen yesterday’s news story that Woolworths is thinking of exiting the loyalty scheme.

In which case, the point of last night’s email to QF members must have seemed somewhat baffling.

 

qantas woolworths frequent flyer QF

 

There may have been less meaningful EDMs sent out by brands in the past, but Dr Mumbo can’t think of an example right now.

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