Queensland government ‘red cards’ anti-social alcohol-related behaviour in new campaign
The Queensland government is targeting anti-social behaviour in a new campaign aimed at reducing alcohol-related bad behaviour in the sunshine state.
Launched last month, the campaign features a variety of adults behaving badly when drinking alcohol before being “red carded” with the tagline “We’re red carding anti-social behaviour” and directing viewers to a government website for information on the safe night out strategy.
https://www.youtube.com/watch?v=auYp4k1AGEk
Assistant minister for multicultural affairs and Member for Brisbane Central Robert Cavallucci said the Safe Night Out campaign is about taking action to help end unacceptable behaviour.
In a statement he said: “Through the Safe Night Out campaign, we are taking action to help end unacceptable behaviour, with stronger penalties, targeted action by police and new initiatives to educate and prevent drug and alcohol-related violence. Queenslanders have had enough of a good night out being ruined by people who’ve had too much, and so we’re red carding this behaviour.”
The Safe Night Out campaign is part of a wider action plan which sees Queensland introduce new penalties for bad behaviour, increased policing powers, the introduction of ‘Safe Night Precints’, ‘sober safe’ centres and raising awareness of standards of behaviour.
Any idea who’s doing the creative and media on this one?
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Basically they are doing everything they can to avoid introducing the measures that have actually been proven to work: reducing alcohol trading hours and outlet density.
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I do event security work most weekends and deal with drunk patrons regularly.
I think this idea must have been dreamed up by some well meaning but completely ignorant office worker who may not understand how drunk and drugged up patrons may behave when challenged about their antisocial behavior.
Unfortunately I suspect a few well meaning patrons may have to be attacked and injured for intervening with a silly red card before you realize what a silly idea this red card is.
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Umm Ian, there is no red card.
The actual implementation is a three-pronged approach:
stonger penalties, targeted policing and better prevention.
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