Radio Ratings: Brisbane’s Howson remains breakfast king as commercial stations drop audience
Howson
The ABC’s Spencer Howson has retained his title as the highest rating breakfast host in Brisbane for the second survey in a row.
Today’s GfK ratings show that while Australian Radio Network’s 97.3FM has held onto its FM ratings crown in the city, with a 11.5 per cent share (down 0.8 per cent), all the major commercial stations, bar Triple M, shed audience share.
While ARN maintained its top place, Southern Cross FM station B105 also dropped 0.8 points to 8.6 per cent while Nova’s 106.9FM shed 0.2 per cent to a 11.5 per cent share.
SCA’s Triple M was the only real commercial winner rising 0.5 per cent to 9.6 per cent while ABC612 rose 0.7 per cent to 11.5 per cent.
It was another bad survey for troubled talk back station 4BC which has struggled all year despite a revised line up, which was launched in January, with this survey seeing them fall a further 0.3 share points to 4.1.
There were across the board declines for 4BC with breakfast program hosted by Ian Skippen and Loretta Ryan falling again. It has dropped from a 6.2 share in survey three to a 4.5 per cent share.
4BC Mornings with Patrick Condren was down 0.1 per cent, while Afternoons with Michael Price and Clare Blake and Drive with Ben Davies both shed significant proportions of their audiences, falling 0.6 and 0.5 per cent respectively to a 2.9 per cent and 3.4 share.
Dominant station 97.3FM also saw across the board declines with Breakfast hosts Robin Bailey, Terry Hansen and Bob Gallagher retaining the top commercial slot in breakfast despite a 0.3 per cent fall.
In the Drive shift both Nova and 97.3FM had drops in audience, but Nova’s national show of Kate, Tim and Marty retained its narrow lead over its rival with a 14.1 per cent share (down 1.1) compared with 13.9 per cent (down 1.2) for ARN’s nationally syndicated drive show with Chrissie Swan and Jane Hall.
Nic Christensen
I can’t understand why 4BC is doing so badly in Brisbane. Talk stations are number one in both Sydney and Melbourne, what is wrong with Brisbane? Why are silly FM music stations winning?
User ID not verified.
Heads have to roll at 4bc , used to be a go to station for me , but now the lightweight content is so disappointing . Sad to have to listen to good quality radio via the net.
4pc share simply not viable . Somebody do something!
User ID not verified.