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Opinion | Features
How bosses can build trust by baring themselves to staff
In this guest post, Simon Rutherford, CEO of Slingshot Media, argues that bosses should be vulnerable in front of their staff.
Winston Churchill once said: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
Fake it til you make it...as a radio newsreader
In a piece that first appeared in Encore, Emily Hoskins from ARN tells us how to do her job.
What does a radio newsreader actually do?
A radio newsreader has to be switched on from the moment they sit at their desk. At the Australian Radio Network each journalist writes, researches, edits and reads their own news bulletins under tight deadlines – every 30 minutes during the breakfast shift and every hour after 9am.
Keith Reinhard on freedom to fail, winning back Maccas and how agencies can survive
In an exclusive interview in Cannes today, advertising icon Keith Reinhard, one of the founding fathers of what is now DDB Worldwide, talked to Mumbrella’s Robin Hicks about freedom from fear, his favourite ads of all time, winning back McDonald’s and why the most important thing in advertising is passion.Savage counsel - little white lies
In a piece that first featured in Encore, Chris Savage tackles your career and agency dilemmas. This week, he talks about when it’s okay to lie to clients.
Hi Chris,
I often find myself telling little white lies at work – I tell people on the phone that I don’t want to speak to I’m about to duck into meetings. I told my colleague her new haircut was great when really it wasn’t and I praised someone’s work when actually it was kind of shit. After each of these occasions, I felt pretty terrible and wonder if you could tell me how can I speak with candour in the future – for my sake and others.
How to build a culture
How important is a company’s culture and how do you ensure you are breeding a good one? Matt Smith investigates, in a piece that first appeared in Encore.When production companies Cordell Jigsaw and Zapruder’s Other Films merged early last year, bringing the staff together within the walls of the Zapruder building proved to be something of a challenge. While the two companies weren’t strangers to each other due to six months of talks and negotiations, working together on a full-time basis was a different story.
Q&A Damian Keogh
In a piece that first featured in Encore, Val Morgan CEO Damian Keogh reveals his potential alternate career.
Who is the most powerful person in Australian media and why?
I’d say Kerry Stokes, slightly ahead of Harold Mitchell and Kim Williams. He controls the entity with the largest revenue across free-to-air, online, magazines and newspapers. On pure size alone, his influence and leverage over advertisers, media agencies and consumers is unmatched. Harold is still the king in media, slightly ahead of John Steedman, but Henry Tajer and Leigh Terry are the heirs apparent. Kim Williams controls News and that’s a big base to work from.
If a violent game is okay, then so is using a violent ad to promote it
An ad for video game Dead Island Riptide was banned by the ad watchdog. James Whitehead of online entertainment publisher IGN argues that it was the wrong call.A fortnight ago, it emerged that the Ad Standards Board had banned a television commercial for the video game Dead Island: Riptide, due to its depiction of violence – specifically suicide.
Why content makers are leaving our shores
In a piece that first featured in Encore, Craig Anderson says there simply isn’t enough opportunity for content makers in Australia, especially for those making comedy.Last year I had multiple meetings with production companies in Australia and discovered that apart from the odd commercial campaign, there’s no proliferation of paying platforms for comedy. From my own experience there’s iView, which will buy content once it’s already been made (though I live in hope that it will one day be granted the financial power to commission content). I’ve also had the odd informal commission from the SMH iPad consisting of two narrative series and a comical review show. But none of these endeavours were financially viable.
Managing your management style
In an article that first appeared in Encore, Stephanie Brown says the advertising industry often leaves people ill-equipped when it comes to managing staff, especially when they’re promoted into management roles.Managing people is hard. In fact, I actually think it’s the hardest job in the world. With no disrespect intended, I often joke that if my job didn’t involve other people to manage, it would be a walk in the park. I could get about my day’s work in a nice, linear fashion, happily checking off my to-do list as I go. I’m a process-orientated person. I get a kick out of getting things done.
Why the Facebook chase is making brands treat consumers like morons
You know how we look back at quaintly patronising ads from the 1950s and wonder what on earth the advertisers were thinking?
I’ve got a feeling that in a few years time, we’ll be looking at the behaviour of big brands on Facebook the same way.
An entire generation of marketers – or at least a sizeable proportion of them – have lost their minds.
So many have become so obsessed with generating user interactions at all costs, that all thoughts about overall brand perceptions or long term marketing goals have vanished. All that counts now, is generating likes and comments at all costs.
Blog this!
Paid content, sponsored posts and brand ambassadorships – in theory, today’s blogger can be just as valuable to brands as mainstream media. But does blogger outreach actually work? In an article that first appeared in Encore, Nic Christensen investigates.“I get approaches from PR companies constantly,” says blogger and author Kerri Sackville, with more than a hint of exasperation. “I have never done a sponsored blog, on my own site, but that doesn’t stop them from asking.”
McLennan right man for job
It’s all change at troubled broadcaster Channel Ten with new directions, new executives and a brand new CEO. Managing director of Adstream Peter Miller says Hamish McLennan is the right man for the job, in an article that first appeared in Encore.I am a bit of a schmuck when it comes to movies. I love romantic comedies. My favourite is One Fine Day with Michelle Pfeiffer and George Clooney.
Q&A with Richard Herring
In a piece that first appeared in Encore, CEO of APN Outdoor Richard Herring talks media.Who is the most powerful person in Australian media and why?
I don’t know if there is one person in particular. The fragmentation of traditional media and new entrants has made it a more level playing field with regards to major influencers. As was demonstrated with the recent media reform recommendations, together, the broader media community still has a very influential and powerful voice.
What one medium could you not live without?
Outdoor – clean, entertaining, evocative and informative.
Q&A with screenwriter Craig Pearce
Craig Pearce, screenwriter for The Great Gatsby, spoke to Encore about working with Baz and writing for 3D.
How did you get into script writing?
I always loved stories and acting and dressing up and being anything but myself and I never realised that was not something other people did. After leaving high school, I did a three year acting course at NIDA but always thought I would one day write. Baz was a good friend and he had a theatre company. He wanted to extend a 20 minute version of Strictly Ballroom. We got it to 45 minutes then he was approached by producers to turn it into a feature film. I started helping him out on the film while they were looking for a real writer but eventually Baz had to go to the producers and say, “There’s this guy who’s my best friend and he is a really good writer”. To the producers’ credit, they believed in Baz so we had two weeks to re-write it.
Savage Counsel - winning pitches
Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column.
Hi Chris,
It seems we have to increasingly pitch for everything. Even with existing clients, we’re now expected to pitch ideas, competitively, for every project. We’re winning about two out of five of what we’re pitching for. It’s a huge burden on our time and budgets. What is your secret to winning a pitch presentation? How do we make sure our presentations are a knockout?
Red Rooster uses actor from old Nando’s ads in new campaign for Hawaiian Pack
Red Rooster ad star
Nando's ad star
Red Rooster has launched an ad that uses the same actor who starred in ads for rival fast food chicken chain Nando’s three years ago.
The new ad, created by 303Lowe Perth, features a big-haired character sitting through a focus group, who suggests there is not enough fried tropical fruit on the Red Rooster menu.
The ad promotes the return of Red Rooster’s Hawaiian Pack meal offer.
The ad comes three years after Nando’s launched a series of ads to find Australia’s favourite chicken – which also featured Melbourne-based actor Hernan Palacio playing a big-haired Latino character.
Red Rooster was unavailable for comment, while 303Lowe Perth avoided Mumbrella’s calls and emails.
Nando’s marketing director Kim Russell declined to comment.
Palacio confirmed he was in both ads and has not appeared in any other commercials.
Besides acting, Palacio runs a restaurant in Melbourne called Señor BBQ.
Hernan Palacio at his restaurant in Melbourne, Señor BBQ
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Comments
11 Jul 12
2:35 pm
hmmm….that red rooster spot is hilarious. Forgive and forget I say
11 Jul 12
2:39 pm
Hmmm…..big hair heads will roil over this complete and utter balls up!
12 Jul 12
9:25 am
Typecasting is a bitch.
12 Jul 12
11:46 am
And in other boring news…
12 Jul 12
12:42 pm
Good due diligence by the agency!
12 Jul 12
12:50 pm
Wow. Stop press!
12 Jul 12
2:11 pm
Sure this is not an ideal scenario, but seriously who cares? as if any consumers would remember a 30″ TVC from 3 years ago and even if they did and made the connection it is not at any detriment to the Red Rooster brand…. It wasn’t like the previous ad was for a vegan product. Slow news day in AdLand I guess.
12 Jul 12
2:15 pm
is it just me that thinks this is not an issue?
He is an actor, not a spokesperson for the brand!
I can’t believe I a) read this article and b) wasted a further 60 seconds responding to it…
I feel dumber already for the experience!
12 Jul 12
2:42 pm
I swear he says
“There is not enough in your culinary rectum”
12 Jul 12
3:37 pm
Steve, that was exactly what I heard him say as well…..
12 Jul 12
3:41 pm
Hernan Palacio, Glad that he has created such a memorable impression. What a wonderful character actor. We would love to use him a lot more frequently, but he aint gunna sell insurance. It would be a shame to keep him on the shelf for 10years between gigs. Give the guy a break people, he’s an actor, that’s his job or Please write more creative scripts for this guy.
12 Jul 12
4:40 pm
I swear I shared a Bacardi with this bloke at a music festival in the ‘Bacardi Tent’.
He was a Snoop Dog impersonator – I kid you not…
12 Jul 12
5:28 pm
Who cares? Anyone at all??? How does this affect any consumer out there? “hey that guy has been used in advertising before!”??
12 Jul 12
5:30 pm
Wow!!! Stop the press!!!! An actor appearing in TWO ads over a 4 year period!!!! How criminal!!! Is this article for real!!! Nandos wasn’t a campaign, it was a short term promotional ad that was years ago…..???? Can’t believe this had even of interest to anyone!!!!
12 Jul 12
8:53 pm
I struggle to remember what I did last week let alone 3 years ago….
14 Jul 12
5:37 pm
I too, swear he says “Cuinary Rectum” and for the life of me, can’t figure it out!
It’s driving me nuts, can someone please tell me what he says at th end????
15 Jul 12
4:54 pm
It can’t be culinary rectum, surely ? I can’t even find a script online for the add.
15 Jul 12
7:14 pm
I think it’s “culinary breakdown”
15 Jul 12
7:21 pm
Melanie, I hear culinary rectum as well. Could it be culinary ‘breakdown’?
15 Jul 12
9:41 pm
So, anyone figured out what it is he says?
15 Jul 12
10:42 pm
what is the link to fried fruit though?
15 Jul 12
10:59 pm
What does he say!!!????
15 Jul 12
11:11 pm
He must be saying rectum! Its put me off eating Red Rooster now, they need to address this and make a public apology.
We must be able to find out somehow? What world are we living in?
If Google doesn’t have the answer then what can we do?
16 Jul 12
1:14 am
WHAT DOES HE SAY I CAN’T FIGURE IT OUT AND ITS FUCKING INFURIATING
16 Jul 12
7:56 pm
All I hear is current culinary rectum
If this wasnt intentional on Red Rooster then it should have been.
Everyone is talking about it lol
But seems like there is no real answer
16 Jul 12
9:07 pm
it’s “breakdown”
I turned subtitles on
16 Jul 12
9:44 pm
It’s “culinary breakdown” for sure.
16 Jul 12
10:12 pm
I too hear it as culinary rectum.
I heard it’s supposed to be breakdown, but me and all my friends have watched this ad a few times now and he definitely says rectum. Funny as
Since he has his own restaurant maybe he wishes red rooter would shove their chicken up their respective culinary rectums lol
Red Rooster, the joke is on you
16 Jul 12
10:48 pm
this hilarious, I found this page because I was trying to find what the hell this bloke was actually saying. my husband and I both thought it was “rectum”
17 Jul 12
12:05 am
hahaha no way i did a google on this cause i cant work out what he says either!!!
Ive looked up the thesaurus and stuff. Im SURE a word out there sounds similar to rectum but actually means menu,plan etc. Just cant find it. Anyway Pleasseeeee someone sort it out. Its as bad as rhondas eyes on the road. That took me a week to work out.
17 Jul 12
12:11 am
Oh and maybe you guys should get this on Fb. I dont use it but i feel like this is gonna turn into something big. Red rooter are onto something here. lol
17 Jul 12
12:41 am
ok sorry i know this ismy third post in a row but watching tour de france the ad came on again. and i agree with the above posters. Its breakdown.
17 Jul 12
8:35 pm
it’s rectum for sure!!!!
17 Jul 12
9:17 pm
what is with Red Rooster and ads with wording that cannot be heard?
The past “Just Think Twice” ads they aired sounded more like “Just Eat Fried”.
17 Jul 12
9:20 pm
Is it “spectrum” by any chance??
17 Jul 12
10:10 pm
Sure as hell sounds like rectum to me. Fugging bizarre!
17 Jul 12
10:11 pm
… Must taste like ass!
17 Jul 12
10:37 pm
“There is not enough fried tropical fruit in your culinary breakdown”… but man id does sound like…
17 Jul 12
10:45 pm
The ad has certainly done its job! Regardless of what he says people are talking about red rooster so I would say a very successful campaign. Culinary restum LoL
17 Jul 12
11:38 pm
Omfg…. I cannot believe so many of us are googling to find out if he actually says rectum or not!!!! Hubby and I are in hysterics!
18 Jul 12
4:12 pm
I don’t remember him in any other ads it’s just this culinary rectum thing
I want to know for sure ..giving me the shits, although culinary spectrum has merit
18 Jul 12
6:45 pm
so glad it’s not just me lol. Yes successful for sure, a memorable campaign.
18 Jul 12
7:59 pm
Why are you guys so f***ing stupid?!
A stoned, ‘fried’ hippy in a ‘tropical’ Hawaiian shirt is proposing in a very ‘fruity’ manner to the head of the group that he needs some ‘fried tropical fruit’ in his culinary rectum. He is obviously the ‘fried tropical fruit’.
Figure it out.
Brilliant comedy missed!
18 Jul 12
10:00 pm
He is saying breakdown he is just rolling his R’s
18 Jul 12
10:14 pm
Utterly hilarious! Everytime that ad is on I hear rectum, and googled too get some answers. So glad we are not alone…rectum …he he he.
19 Jul 12
7:33 am
What is the woman’s name sitting next to him?
19 Jul 12
6:07 pm
I initially heard RECTUM, but having to hear the ad again and again thought it to be BREAKDOWN. RECTUM is funnier!!!
19 Jul 12
6:41 pm
LOLOLOL I heard rectum too. thank god I found this page with other people who had the same problem. breakdown makes much more sense. my boyfriend and i have been brainstorming what other word it could be to no avail. thankyou!
19 Jul 12
6:43 pm
My argentinan husband says its culinary breakdown. They have the same accent!
19 Jul 12
7:45 pm
Mmmmm I Don’t think that is a fried banana you are eating
19 Jul 12
9:01 pm
Ohh so good to know we’re not the only ones. I did the same thing and googled it and found this site… the ad got our attention…. if nothing else…but I choose to believe it’s rectum.. sounds so much better
20 Jul 12
10:24 am
How brilliant is this add. I hate all adds and mute them but have been looking for this one and actually turning it up to see what he is really saying. So, Big Rooter has me turning their add up and listening carefully to the point that I have actually memorised it. They must have a bloody good, very cunning and devious advertising agency.
20 Jul 12
9:44 pm
Yep. The flatmate and I also thought he was talking about rectums.
21 Jul 12
9:30 am
Melanie is dead right.. It IS culinary breakdown. I feel better now
21 Jul 12
3:12 pm
I had to google this too as I hear rectum – I will listen for breakdown
21 Jul 12
3:13 pm
Aaaaah – just typing this and missed the ad !!!
21 Jul 12
9:09 pm
my son reakon he said curry murry breakdowm what the
21 Jul 12
9:13 pm
sorry breakdown
21 Jul 12
10:29 pm
LOL – My 75 year old mother is definitely hearing “culinary rectum” too, so I just to Google it. Freakin’ funny as!
21 Jul 12
11:49 pm
I found this link looking for the answer to my question ; is the Latino guy saying culinary rectum?
Funny, funny I can’t wait to see it again lol
22 Jul 12
9:28 am
as if he isn’t saying rectum…
hehehe
22 Jul 12
9:31 am
Breakdown doesn’t even make sense. Definitely rectrum. Makes just as little sense, but much funnier
22 Jul 12
11:06 am
Haha!! now every time I see this ad I only culinary rectum…also think those chickens in the Nando’s ads from 3 years ago…were also in later ads for Kentucky Fried. Nothing new in this industry.
22 Jul 12
7:38 pm
He says Reqium! But it sounds like rectum & tastes like butt
22 Jul 12
8:15 pm
Well I thought he was saying culinary breadcrumb lol
22 Jul 12
8:25 pm
I’m glad it’s not just me that hears culinary rectum. This is the best add I’ve seen in a while. It’s pretty funny and he’s a great actor. Well done Red Rooster.
22 Jul 12
11:58 pm
This ad is so convincing it made me get up and go to red rooster for a fried Hawaiian pack straight away. I ate the chips and chicken but then I was full. I saw the ad on tv again soon after and the hot sexxxxy girl stroking the man’s luscious chest hair gave me a hard-on. So I stuck my dick in the pineapple and shoved the banana up my ass. Good times I recommend it to everyone.
23 Jul 12
1:26 am
You are hearing rectum because thats what you want to hear, i thought it was also until my 11 year old daughter pointed out that it is breakdown, and now thats all i can hear, Good on ya red rooster i think its hilarious!!
23 Jul 12
2:08 pm
Rectum… no question (ok yes i know he really says breakdown).. but once youve heard Rectum… thats all you will ever hear.
24 Jul 12
11:00 pm
I had to google it. It was annoying me so much. I thought there was a joke I was missing. Break down not rectum. Surely some one else has picked this up befor going to air.
25 Jul 12
9:52 pm
YOU ARE ALL A BUNCH OF WANKERS! GET A FUCKEN LIFEB
25 Jul 12
11:14 pm
How could u let that last comment get thru your filter? I gave up caring when I realized it was breakdown. Even if u disagree with what is posted, there’s no need to be rude and offend people. Life is hard enough without a*holes!
26 Jul 12
10:43 am
yeah had me stumped,but to get a life…two words for you FUCK OFF,we are all interested in what the bloke said,if your not take my previous advice.
There is not enough fried tropical fruit in your culinary requiem sounds right,but yeah i played to my mrs over and over,we both heard rectum,could be spectrum,good on the company and RR for not responding,pack of wankers, hey crazy jeffery thats great story pal,too funny
26 Jul 12
3:53 pm
Crazy jeffery – you sir are a legend. I was in need of a good laugh and that delivered
26 Jul 12
9:27 pm
I thought he said breadcrumb, which sort of made sense in a deep fried way, until my husband said he thought it was rectum. Breakdown gels with breadcrumb.
27 Jul 12
6:29 pm
Crazy Jeffrey…..the perfect definition of Culinary Rectum…bloody genius Mate!! Bwa haa haa…
27 Jul 12
9:22 pm
The wife didn’t know what he said either. I heard breakdown from the start. Reading all these blogs make me laugh so so hard… Except for the bloke rooting the pineapple!!
28 Jul 12
1:48 pm
Looks like they’ve fixed the ad now. It actually sounds like he’s saying breakdown now and they don’t show the guy when the word is said. Must have finally realized that it really did sound like rectum. I’d love to know if it was on purpose to get people thinking and talking about the ad. If that’s the case it seems pretty sleazy to me.
28 Jul 12
2:57 pm
Crazy Jeffry I totally lost it after reading your post!!! Could hardly breath…. So, so funny!!!! Thanks
28 Jul 12
6:00 pm
My husband told me it was all in my warped mind when I swore he was saying CULINARY RECTUM. My daughter heard it the same as me and my son stood by his father! Thinking it was CULINARY MENU. I had to finally google it after listening and listening and hearing the same RECTUM. Now LMFAO and feeling great that I am not the only one with the warped mind. Thanks everyone, I haven’t laughed so much for ages!
31 Jul 12
6:21 am
Yep, I heard it from the horses mouth himself on radio yesterday.
The dude was interviewed on 3AW and he says “Culinary breakdown”.
Rectum sounds much better.
3 Aug 12
2:46 pm
not the first time this has happened. Take the girl who appeared in the apple and samsung ads. If you see someone who is appropriate to face your brand, you use them.