Rekorderlig Cider to debut first brand film on Boxing Day
Rekorderlig Cider’s is debuting its first brand film in cinemas nationwide commencing Boxing Day as it makes its “bigget marketing investment” to date.
The film, created by the UK creative agency The Apartment A, features the four “Beautifully Swedish Collective” members, stylist and fashion blogger Caroline Blomst; professional snowboarder and thrill seeker Chris Sörman; professional kite surfer Erika Lindberg and lifestyle photographer Agnes Thor, and follows them doing daily activities.
Nikki Langford, marketing manager for Chill Marketing said in a statement: “This is a really exciting time for Rekorderlig. We’re thrilled that our first ever brand film, capturing Rekorderlig’s Beautifully Swedish provenance launches in to cinemas from Boxing Day. With our biggest media investment to date, consumers will be immersed in all aspects of Swedish lifestyle.”
Ten, 30 and 90 second versions of the film will air in Hoyts and in AHL groups such as Event Cinemas across the country until January 25.
Credits:
- Company: Chilli Marketing
- Brand: Rekorderlig
- Creative agency: The Apartment A
- Directed by: Adam Alexandroni, The Apartment A
- Soundtrack: Sweetness Alive by Goldroom feat. Say Lou Lou
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“Brand film.”
Where do they come up with this s#!t?
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It’s an ad, isn’t it.
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