Russel Howcroft set to leave Y&R after two years as CEO

Russel Howcroft is set to vacate one of the most powerful jobs in Australian advertising, Mumbrella understands.

A brief is in market to replace the prominent executive and TV pundit, who is two years and two months into the role of CEO of Y&R Brands Australia and New Zealand. Speculation has been rife for some time that he is to take on a Melbourne-based role for Channel Ten.

Howcroft joined Y&R in 2010 after a decade at Brandhouse to run a stable of agencies that includes GPY&R and Ideaworks.

Howcroft has endured mixed fortunes during his time at the helm of Y&R, with iconic agency brand The Campaign Place closing, the Sydney office of GPY&R struggling and Patts’ office in Melbourne – Howcroft’s home town – the only brand to be really firing.

He also oversaw the Australian roll out of digital agency VML in February this year.

Howcroft was unavailable for comment, as was Y&R Brands regional president Matthew Godfrey.


  1. Scoop
    7 Sep 12
    1:25 pm

  2. Todd Sampson and him should create their own company. They would kill it with the profile they have, thanks to Gruen.

  3. Insider
    7 Sep 12
    1:27 pm

  4. Going to TEN? Surely he’s too smart to captain a sinking ship in

  5. What the ?
    7 Sep 12
    1:50 pm

  6. Russell ….hope you have your lifevest for the Good Ship Ten !

    That said, a million bucks a year may just get you on board….I hear ?

  7. PR Pro
    7 Sep 12
    1:52 pm

  8. Agree with you Scoop, they would have clienets knocking down their door

  9. Outsider
    7 Sep 12
    1:55 pm

  10. Is it just a coincidence that Sir Martin is in town? Me wonder.

  11. Watchmaker
    7 Sep 12
    2:12 pm

  12. Timing is interesting. With Sir Martin Sorrell in town. Who is due to meet Lachlan Murdoch too…

  13. Anne Miles
    7 Sep 12
    2:27 pm

  14. Russell is an all round good bloke with integrity, and passionate about the business. I wish him all the best and believe that he’ll do well at whatever he turns his hand to. I think it is great that Russell is doing something to evolve and challenge himself further.

    All the best Russell.

  15. Monty
    7 Sep 12
    2:27 pm

  16. Congrats Russell. Best of luck.

  17. Tom
    7 Sep 12
    2:29 pm

  18. Great pic

  19. Kate
    7 Sep 12
    3:21 pm

  20. Did someone say Todd Sampson?

  21. Glenn Mabbott
    7 Sep 12
    3:45 pm

  22. Another step in the ongoing Howcroft brand building campaign. Indisputably Russel’s most successful campaign to date.

  23. Wilfred
    7 Sep 12
    4:10 pm

  24. Russell is Australia’s next Harold Mitchell. Just you watch

  25. gg
    7 Sep 12
    4:22 pm

  26. Who was that super annoying Russel wannabe on Gruen Planet this week?

  27. Tim Kingston
    7 Sep 12
    4:24 pm

  28. Congratulations Russell, now if you do as others have said join with Todd you could have a very firey agency but almost with out a doubt very successful

  29. Ann
    7 Sep 12
    4:41 pm

  30. Those were the date George Patts. Miss those fun times…in George Street

  31. Just sayin...
    7 Sep 12
    5:10 pm

  32. Was that photo shot when he was asked about joining TEN?

  33. Groucho
    7 Sep 12
    6:27 pm

  34. Any one who could fix Y & R Mattingly after
    Asche & Mineer destroyed it can fix 10 with both hands holding a wine glass.

  35. curiouser and curiouser
    8 Sep 12
    4:59 pm

  36. What will happen to the gruen franchise? Will there be a replacement to Russell? Will the gruen franchise move to Ten? This proves the industry is ever changing ever revolving!