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Samsung creates moving SlideLiner seats as part of Wallabies sponsorship

Samsung has created a set of seats which move on tracks alongside the pitch as part of its sponsorship of the Wallabies as part of a campaign for its latest range of TVs.

The spot promotes its Samsung SlideLiner activation which gives rugby fans who have purchased a Samsung TV the chance to win a seat between the grandstand and the pitch which runs along an 80m track beside the pitch, moving up and down the pitch to follow the game in real time.

Created by experiential and digital agency Traffik, the spot features a number of  Wallabies players including Adam Ashley-Cooper, Nick Phipps, James Slipper, Tatafu Polota-Nau and ex-Wallaby Nathan Sharpe as the fan heckling the team from the SideLiner seat.

Aimed at driving awareness of the 2014 Samsung Smart TV range, the activation is part of the ‘It’s On’ campaign which aims to showcase the entertainment experiences possible on the brand’s curved UHD LED TVs.

Arno Lenior, chief marketing officer, Samsung, said: “No matter what someone’s passionate about, whether it be sport, movies or reality TV, Samsung’s Curved UHD LED televisions deliver incredible picture quality to create an immersive viewing experience for them to watch their favourite content. With this in mind, Samsung created the SlideLiner as a different way for passionate Rugby fans to experience the game live from the side of the field.”

The promotion is running until October and includes above the line advertising, experiential and ambient activations, social media and digital marketing, PR and a trade promotion.

Credits:

  • Creative lead: Traffik
  • Digital: Traffik
  • Production of TVC: Antonym Media
  • Media: Starcom, MCN
  • Broadcast partner: FOX SPORTS
  • PR: Edelman
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