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Opinion | Features
Melissa Doyle is ready for prime time (but what does it mean for Today Tonight?)
It’s easy to be dismissive of TV presenters – particularly when they’re doing something as fluffy as morning television.
But today’s announcement of the departure of Mel Doyle from Sunrise is a reminder that it’s harder than it looks.
How bosses can build trust by baring themselves to staff
In this guest post, Simon Rutherford, CEO of Slingshot Media, argues that bosses should be vulnerable in front of their staff.
Winston Churchill once said: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”
Fake it til you make it...as a radio newsreader
In a piece that first appeared in Encore, Emily Hoskins from ARN tells us how to do her job.
What does a radio newsreader actually do?
A radio newsreader has to be switched on from the moment they sit at their desk. At the Australian Radio Network each journalist writes, researches, edits and reads their own news bulletins under tight deadlines – every 30 minutes during the breakfast shift and every hour after 9am.
Keith Reinhard on freedom to fail, winning back Maccas and how agencies can survive
In an exclusive interview in Cannes today, advertising icon Keith Reinhard, one of the founding fathers of what is now DDB Worldwide, talked to Mumbrella’s Robin Hicks about freedom from fear, his favourite ads of all time, winning back McDonald’s and why the most important thing in advertising is passion.Savage counsel - little white lies
In a piece that first featured in Encore, Chris Savage tackles your career and agency dilemmas. This week, he talks about when it’s okay to lie to clients.
Hi Chris,
I often find myself telling little white lies at work – I tell people on the phone that I don’t want to speak to I’m about to duck into meetings. I told my colleague her new haircut was great when really it wasn’t and I praised someone’s work when actually it was kind of shit. After each of these occasions, I felt pretty terrible and wonder if you could tell me how can I speak with candour in the future – for my sake and others.
How to build a culture
How important is a company’s culture and how do you ensure you are breeding a good one? Matt Smith investigates, in a piece that first appeared in Encore.When production companies Cordell Jigsaw and Zapruder’s Other Films merged early last year, bringing the staff together within the walls of the Zapruder building proved to be something of a challenge. While the two companies weren’t strangers to each other due to six months of talks and negotiations, working together on a full-time basis was a different story.
Q&A Damian Keogh
In a piece that first featured in Encore, Val Morgan CEO Damian Keogh reveals his potential alternate career.
Who is the most powerful person in Australian media and why?
I’d say Kerry Stokes, slightly ahead of Harold Mitchell and Kim Williams. He controls the entity with the largest revenue across free-to-air, online, magazines and newspapers. On pure size alone, his influence and leverage over advertisers, media agencies and consumers is unmatched. Harold is still the king in media, slightly ahead of John Steedman, but Henry Tajer and Leigh Terry are the heirs apparent. Kim Williams controls News and that’s a big base to work from.
If a violent game is okay, then so is using a violent ad to promote it
An ad for video game Dead Island Riptide was banned by the ad watchdog. James Whitehead of online entertainment publisher IGN argues that it was the wrong call.A fortnight ago, it emerged that the Ad Standards Board had banned a television commercial for the video game Dead Island: Riptide, due to its depiction of violence – specifically suicide.
Why content makers are leaving our shores
In a piece that first featured in Encore, Craig Anderson says there simply isn’t enough opportunity for content makers in Australia, especially for those making comedy.Last year I had multiple meetings with production companies in Australia and discovered that apart from the odd commercial campaign, there’s no proliferation of paying platforms for comedy. From my own experience there’s iView, which will buy content once it’s already been made (though I live in hope that it will one day be granted the financial power to commission content). I’ve also had the odd informal commission from the SMH iPad consisting of two narrative series and a comical review show. But none of these endeavours were financially viable.
Managing your management style
In an article that first appeared in Encore, Stephanie Brown says the advertising industry often leaves people ill-equipped when it comes to managing staff, especially when they’re promoted into management roles.Managing people is hard. In fact, I actually think it’s the hardest job in the world. With no disrespect intended, I often joke that if my job didn’t involve other people to manage, it would be a walk in the park. I could get about my day’s work in a nice, linear fashion, happily checking off my to-do list as I go. I’m a process-orientated person. I get a kick out of getting things done.
Why the Facebook chase is making brands treat consumers like morons
You know how we look back at quaintly patronising ads from the 1950s and wonder what on earth the advertisers were thinking?
I’ve got a feeling that in a few years time, we’ll be looking at the behaviour of big brands on Facebook the same way.
An entire generation of marketers – or at least a sizeable proportion of them – have lost their minds.
So many have become so obsessed with generating user interactions at all costs, that all thoughts about overall brand perceptions or long term marketing goals have vanished. All that counts now, is generating likes and comments at all costs.
Blog this!
Paid content, sponsored posts and brand ambassadorships – in theory, today’s blogger can be just as valuable to brands as mainstream media. But does blogger outreach actually work? In an article that first appeared in Encore, Nic Christensen investigates.“I get approaches from PR companies constantly,” says blogger and author Kerri Sackville, with more than a hint of exasperation. “I have never done a sponsored blog, on my own site, but that doesn’t stop them from asking.”
McLennan right man for job
It’s all change at troubled broadcaster Channel Ten with new directions, new executives and a brand new CEO. Managing director of Adstream Peter Miller says Hamish McLennan is the right man for the job, in an article that first appeared in Encore.I am a bit of a schmuck when it comes to movies. I love romantic comedies. My favourite is One Fine Day with Michelle Pfeiffer and George Clooney.
Q&A with Richard Herring
In a piece that first appeared in Encore, CEO of APN Outdoor Richard Herring talks media.Who is the most powerful person in Australian media and why?
I don’t know if there is one person in particular. The fragmentation of traditional media and new entrants has made it a more level playing field with regards to major influencers. As was demonstrated with the recent media reform recommendations, together, the broader media community still has a very influential and powerful voice.
What one medium could you not live without?
Outdoor – clean, entertaining, evocative and informative.
Q&A with screenwriter Craig Pearce
Craig Pearce, screenwriter for The Great Gatsby, spoke to Encore about working with Baz and writing for 3D.
How did you get into script writing?
I always loved stories and acting and dressing up and being anything but myself and I never realised that was not something other people did. After leaving high school, I did a three year acting course at NIDA but always thought I would one day write. Baz was a good friend and he had a theatre company. He wanted to extend a 20 minute version of Strictly Ballroom. We got it to 45 minutes then he was approached by producers to turn it into a feature film. I started helping him out on the film while they were looking for a real writer but eventually Baz had to go to the producers and say, “There’s this guy who’s my best friend and he is a really good writer”. To the producers’ credit, they believed in Baz so we had two weeks to re-write it.
Samsung Galaxy launch believed to be behind ‘Wake up’ teaser campaign
A teaser campaign marked by the words ‘Wake up’ is counting down to the launch of a mystery product in Australia.
The campaign – believed to be a local activation by Tongue for the global launch of the Samsung Galaxy S3 smart phone, a rival to the iPhone - centres around a staged protest outside the Apple Story in Sydney.
(April 30 update: Website Mac Talk suggests that BlackBerry owner RIM may be behind the campaign.)
A black bus branded ‘Wake up.’ saw people chant the slogan and wave placards outside the store, which was recorded by video blogger Nate “Blunty” Burr who claimed to have been at the venue by coincidence.
This is not the first protest the Apple Story on George Street has endured this week. Greenpeace is holding a protest to pressure Apple into using renewable energy sources instead of coal to power its cloud computing platform, iCloud, today.
The ‘Wake up.’ campaign has also seen the words written on the bottom of Bondi Ice Bergs pool, as well as on a series of billboards placed around town. There was also a site takeover on news.com.au over the Anzac day holiday.
The website wake-up-australia.com.au is currently counting down to the launch. The URL is registered to New Dialogue, the company which later relaunched as Sydney agency Tongue.
In other markets, a teaser for the Samsung Galaxy depicts people as sheep for buying Apple’s iPhone.
British newspaper The Daily Mail reported on the campaign earlier this week, pointing to a Samsung website called ‘tgeltaayehxt’, which is an anagram of ‘The new Galaxy’.
Digital site Bannerblog speculates that the campaign could be for a new solar energy product or NAB bank.
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Comments
26 Apr 12
12:49 pm
‘tgeltaayehxt’
26 Apr 12
12:50 pm
‘tgeltaayehxt’ is not an anagram of ‘The Next Galaxy’ as there is no ‘n’ in ‘tgeltaayehxt’
26 Apr 12
1:00 pm
“A rival to the iPhone 5″?
We’re only up to 4(S)!
26 Apr 12
1:13 pm
It is a friggin’ phone for goodness sake. It allows you to make and receive calls (hopefully), check email, browse the Internet and run applications. Let’s keep it in perspective.
26 Apr 12
1:20 pm
Seems another great stunt poking fun at the Apple lemmings who suffer from ‘creative delusion’
26 Apr 12
2:25 pm
it is for the new version of Kies for gawds sake. S3 comes out in Nov.
26 Apr 12
2:37 pm
I saw them on Oxford Street huddled in the rain, with people ignoring them. Given the efforts and expense they’ve gone to in order to ‘tease’ the public, I struggle to see that anyone will make any kind of connection with the product when it does launch. Looks good from a ‘let’s launch an edgy and engaging campaign’ point of view’ but not from a ‘let’s actually achieve any results’ perspective
26 Apr 12
2:41 pm
Hi saw this digital billboard while on a highway at night- “WAKE UP” appearing just as I started driving under it.
I was use it was a clever “safe driving” campaign by the Government.
26 Apr 12
2:55 pm
iSheep
26 Apr 12
2:58 pm
Seahorse, the article actually says a ‘rival to the iphone’ not ‘rival to the iphone 5′
The iPhone 5 is rumoured to be released in October
26 Apr 12
3:00 pm
Hi Anonymous,
In fairness, we did say iphone 5 originally, but amended it for clarity.
Cheers,
Tim – Mumbrella
26 Apr 12
3:02 pm
It’s actually another type of fruit…
26 Apr 12
3:10 pm
Wake Up… this campaign is making me very, very sleepy
26 Apr 12
3:28 pm
What happens when your best idea is to poke fun at popularity?
26 Apr 12
4:35 pm
It’s actually http://www.tgeltaayehxnx.com/ (not “tgeltaayehxt” as quoted in this and infinite other articles) and it’s an anagram of “The Next Galaxy” (not “The New Galaxy” as quoted in this article).
26 Apr 12
4:53 pm
There are several hilarious things about this campaign. Firstly the appropriation of protest imagery so close to the Kony Campaign failure. Secondly the use of technology bloggers who “just happened” to be at the apple store to film video of the protest. Thirdly that the date they are counting down to is the launch of a Samsung campaign when the campaign is not for Samsung. It is 100% not for Samsung.
26 Apr 12
5:03 pm
….is that because they suffer from isheepapnia? Having just reported $13bn quarterly revenue imagine what Apple could do if awake! (agree with Sullo’s comment – lowest form of creativity)
26 Apr 12
6:10 pm
i think we should all take a moment to appreciate @DaveReporter’s comment, cause if there is one thing we in the media industry should know/think/comment about, it is how little consumers care about phones, how they have limited application and how PR associating their launches is nothing worth paying attention to. insightful.
26 Apr 12
6:23 pm
2 words – “pathetic” and “yawn”
26 Apr 12
9:52 pm
“i don’t care”
26 Apr 12
11:39 pm
I’m actually not sure that it is for “The Next Galaxy” as the end time for the countdown is: “6 May 2012 14:59:59″ (Taken from the Javascript on the website) which is 2 days after the London announcement and on a Sunday our time.
Which doesn’t seem to fit in my mind…
27 Apr 12
2:37 am
Let Mortal Kombat begin!
27 Apr 12
4:41 am
You guys need to do a little bit more of journalistic research (and maths). The countdown timer does not end in correlation with the Samsung event at May 3rd at London (May 4th, 4.00am AET) – it ends approximately on May 6. So that precludes this racket has anything to do with the new phone or Samsung.
It does however involve the many issues raised by some here, which seem to be what the real protest is about – raising economic uncertainty, global resource appropriation and political mismanagement of funds, monopolistic banks etc etc…
Apple was probably one the many singled out due to it being a very visible icon and is a contentiously ‘guilty’ contributor to part of these issues.
27 Apr 12
4:49 am
Well, If you have a proper brain, you may know this flash mob is NOTHING to do with samsung.
First, The video is not seen a any logo, device, slogan or whatever. There is no proof that this flash mob related to samsung.
Second, ‘wake-up-australia.com.au — This flash mob domain is not owend by Samsung
Third, ‘wake-up-australia.com.au’ this website counting 850,000 seconds in now = 9.8 days ahead from now.
The end time is : 6 May 2012 14:59:59
SGS3 launch event date is 6 days ahead from now. (3 May 2012)
Cleary difference from Samsung Galaxy S3 launch date.\
Third, At end of video, this flash mob crowd demonstrated not only apple store but also anywhere. so flash mob is actually is nothing to do with apple.
This is some kind of flash mob campaign (politic or something?) which is not related to Samsung.
27 Apr 12
4:52 am
Well, If you have a proper brain, you may know this flash mob is NOTHING to do with samsung.
First, The video is not seen a any logo, device, slogan or whatever. There is no proof that this flash mob related to samsung.
Second, ‘wake-up-australia . c om . au — This flash mob domain is not owend by Samsung
Third, ‘wake-up-australia . c om . au’ this website counting 850,000 seconds in now = 9.8 days ahead from now.
The end time is : 6 May 2012 14:59:59
SGS3 launch event date is 6 days ahead from now. (3 May 2012)
Cleary difference from Samsung Galaxy S3 launch date.\
Third, At end of video, this flash mob crowd demonstrated not only apple store but also anywhere. so flash mob is actually is nothing to do with apple.
This is some kind of flash mob campaign (politic or something?) which is not related to Samsung.
27 Apr 12
10:03 am
So instead of a sheep you can look like a bad clone of a sheep. Funny I just read about cloning today too…
27 Apr 12
2:27 pm
Gabbo! Gabbo! GABBO!
Snore. It’s annoying that this sort of thing still works (ie gets people speculating).
27 Apr 12
4:36 pm
Look at Steve’s comment above. That’ll give you a clue.
27 Apr 12
11:38 pm
Taking low blows at your potential customers is just bad business. Get real Samsung. Apple worked hard to build a product that people would fall in love with through their own passion for technology and good design. Samsung tried to copy that product with no consideration to anything other than trying to steal market share.
28 Apr 12
2:12 pm
God, poor Old RIM. Even when they try to do something cool it turns out fucking lame, and even then, everyone assumes its someone else.
Also, quite lucky that Blunty, who’s done promotional videos for Blackberry in the past, just happened to be there.
28 Apr 12
11:32 pm
Samsung have a business relationship with Vodafone. . Vodafone are a new dialogue client. The domain is registered to new dialogue. Vodafone have some pretty average marketing history. Vodafone are relaunching their network. Vodafone.
30 Apr 12
12:41 am
No, Jason, it is about getting people to actually think. Plus there is no indication Samsung are behind it and they have also released a statement saying they are not behind the stunt.
In your world there would be one type of car, one type of TV, no choice. Not just first mover advantage but first mover domination??! I am no Samsung lover but I am definitely pro competition.
Troll harder.
30 Apr 12
2:36 am
Mactalk have established it’s almost certainly Blackberry.