The Saturday Paper vows to launch with 100,000 copies, but some media buyers are sceptical

January 29, 2014 1:40

Costello

The CEO of the newest entrant to the newspaper market, The Saturday Paper, has promised to launch its first edition to a print run of 100,000 in the same week Fairfax Media announced it was moving its weekend newspapers to a compact format.

Schwartz Media CEO Rebecca Costello, on the back of yesterday’s announcement of a March 1 launch, told Mumbrella that she was confident the newspaper would hit its projected target of 100,000 copies in its first edition.

“We will launch with that number, we opened subscriptions yesterday and the response was extraordinary. It has far exceeded our expectations in the first 24 hours,” said Costello.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Simon Lawson 29 Jan 14

I’m looking forward to this new paper. The Monthly and Quarterly Review are a valuable contribution to the national conversation and I wish this effort well.

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John conroy 30 Jan 14

Let’s hope they are targeting the Oz, and let’s hope that they are successful in doing so, because that propagandist rag is just getting more and more shameless in its spinning of every singke political/policy story.

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