SBS: ‘We’re flattered ACP stole the Tech Life name’
ACP’s reincarnated computing magazine TechLife, which rose from the ashes of PC User yesterday, has irked publishers already using the TechLife name.
SBS uses the name for its the blog Tech Life, which is written by technology journalist Trevor Long, who also writes his own similarly named blog Your Tech Life.
However, the name has not been trademarked by a publisher in Australia – so ACP appears to be on legally safe ground.
SBS marketing director Jacquie Riddell told Mumbrella: “It’s flattering when people steal your name. We could send them a letter advising them that they’re trading on something people know and recognise as ours. But we won’t do that. It’s just a blog.”
There’s also TechLiving magazine by Dick Smith which is on the newsstand… http://dicksmith.com.au/help/techliving-content
It makes a good blog name… or might suit a liftout from a newspaper… I’m not sure it’s a great monthly magazine name, though. Wonder how extensively it was tested with audiences?
Such is tech life.
Get a grip… so it’s the same name as a heading to a blog buried deep in the SBS website.
ACP is following the correct legal procedures to search and register this trademark having already registered the domain name/web address TechLifemagazine.
I think given that the other blog is in fact called YOUR Tech Life we should let this one go. If you want more fun check out Tech Life Web it’s on You tube and Google, along with all the other similar phrases.
Back to real work now.
There is a plus for the others who already use the name. Sites life Yourtechlife.com.au (and the service company Techlife.com.au owned by Hills) will benefit from the ncreased search referrals that result from ACP’s ongoing branding efforts.
If there really is angst over the name’s usage there is a legal remedy even without a trade mark – if SBS can show clients/consumers have been confused or lead to believe that the new Tech Life is related to the old Tech Life (or one of the old Tech Lifes) then there is a tort of passing off that they can sue under. Which might get them $3.50 and their lawyers $350,000 in fees
in 2003 I sent an email to some one and it contained the phrase “my tech life”.
SBS arent complaining, it wasnt trademarked….
“Nothing to see here, move along”
Symptomatic of the dearth of ideas from ACP these days. The place hasn’t had an original thought since Daniel Petre left the building.