Schwarzkopf mocks infomercials, ads created by media agency MEC

Well, that certainly demonstrates the range of skills the media agency has. Albeit not necessarily their depth.

If you call outsourcing the production to Marbay/Ignite a “skill”, yeah I guess that’s amazing..

I can pay bills too.

I like the idea. Not a fan of the execution.

In terms of relevance, how does the brand fit within the infomercial approach? Even if it is a parody, I see no connection.

The only message that sits with me is “One Size Fits All”. If anything I’d be interested in getting a wig. Now that would be cool! No more need for styling products. No need to spend time and put in the effort to look ‘reasonably’ presentable.

Cheers.

Dan

And that there is the reason why media agencies shouldn’t do creative.

It’s also just a giant rip off of Flight of the Conchord’s “Helmet Hair” – https://www.youtube.com/watch?v=CNw8KUnAfrU

Not to mention the TVC’s look like they were filmed on an iPhone and cut together in iMovie.

Cheap attempt at knocking off a cheap attempt.

Hope their media buy was just as cheap.

Always tricky to do a rip off of cheap stuff without looking cheap yourself. Production values a bit questionable too… but good on them for trying to do something different to the rest of the category. Too many haters in these comments sections.

I know a lot of creative agencies who would do a better job on the media planning and buying side. Stick to your knitting guys.

Im pretty sure the production values are poor on purpose – its kinda the whole point.

Love the guy kicking the ball…

I think it’s fairly obvious that the production values are poor on purpose, and it works well. Sure It’s not your typical polished try hard tv commercial, but its a very interesting approach.Nice to see someone doing it differently.

LOL. Awesome.

Also a copy of I beweave – http://youtu.be/qSB-5Nnw9rU
But no way near as funny 🙂