Schwarzkopf mocks infomercials, ads created by media agency MEC

Schwarzkopf hair brand Taft has launched a campaign that mocks the cheesy approach to product promotion seen in infomercials.

The ads were created by media agency MEC, which won the account last year.

The ads are running on free-to-air TV and on Ignite Media Brands including MTV, TV1, FX and Nat Geo.

The campaign includes sponsorship of MTV’s makeover show Style Me, Facebook advertising and a microsite where visitors can win a hair piece from the mock infomercials.

MEC boss Peter Vogel said in a press release: “Taft is an exciting brand to work with and we are thrilled to have created this campaign for the FULL ON range. All creative and media were handled in-house at MEC, demonstrating the range of skills on offer at the agency.”

Creative: MEC
Media: MEC
TV production: Marbay and Ignite Media Brands


  1. Notmyrealname
    16 Aug 12
    10:28 am

  2. Well, that certainly demonstrates the range of skills the media agency has. Albeit not necessarily their depth.

  3. DC
    16 Aug 12
    11:07 am

  4. If you call outsourcing the production to Marbay/Ignite a “skill”, yeah I guess that’s amazing..

    I can pay bills too.

  5. Daniel-Jacob Santhou
    16 Aug 12
    11:11 am

  6. I like the idea. Not a fan of the execution.

    In terms of relevance, how does the brand fit within the infomercial approach? Even if it is a parody, I see no connection.

    The only message that sits with me is “One Size Fits All”. If anything I’d be interested in getting a wig. Now that would be cool! No more need for styling products. No need to spend time and put in the effort to look ‘reasonably’ presentable.



  7. Wow
    16 Aug 12
    11:31 am

  8. And that there is the reason why media agencies shouldn’t do creative.

  9. Matt
    16 Aug 12
    1:27 pm

  10. It’s also just a giant rip off of Flight of the Conchord’s “Helmet Hair” –

    Not to mention the TVC’s look like they were filmed on an iPhone and cut together in iMovie.

  11. Donald Trump
    16 Aug 12
    1:37 pm

  12. Cheap attempt at knocking off a cheap attempt.

    Hope their media buy was just as cheap.

  13. From the sidelines
    16 Aug 12
    2:28 pm

  14. Always tricky to do a rip off of cheap stuff without looking cheap yourself. Production values a bit questionable too… but good on them for trying to do something different to the rest of the category. Too many haters in these comments sections.

  15. Geepers
    16 Aug 12
    2:30 pm

  16. I know a lot of creative agencies who would do a better job on the media planning and buying side. Stick to your knitting guys.

  17. Guy
    16 Aug 12
    2:41 pm

  18. Im pretty sure the production values are poor on purpose – its kinda the whole point.

    Love the guy kicking the ball…

  19. The Observer
    16 Aug 12
    8:52 pm

  20. I think it’s fairly obvious that the production values are poor on purpose, and it works well. Sure It’s not your typical polished try hard tv commercial, but its a very interesting approach.Nice to see someone doing it differently.

  21. Jeremy Ashford
    16 Aug 12
    8:56 pm

  22. LOL. Awesome.

  23. Dario Paoliini
    21 Aug 12
    9:40 pm

  24. Also a copy of I beweave –
    But no way near as funny :)