Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can you make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
Yesterday UM boss Mat Baxter said the media industry should stop apologising for long hours. Mumbrella's Tim Burrowes agrees.
Back in the day, in my first weeks working on a small daily newspaper, I was given a story to chase. A local family had had some sort of lottery win, and I was to have a chat to them.
Despite all sorts of efforts, I couldn't reach them, but found out they were appearing on breakfast television the next morning. So I set my alarm for 5.30am, rang the switchboard of the TV show and got put through to the makeup room, where they were happy to chat.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
Sputnik’s Eaon Pritchard says the lack of branding in the 2013 John Lewis Christmas campaign, is best viewed as an exception rather than a rule.
It's worth from time to time to have a quick refresh on the fundamental purpose of branding.
Seven’s Brynne: My Bedazzled Life debuts with timeslot win
Seven’s premiere of reality series Brynne: My Bedazzled Life about socialite Brynne Edelsten, was the highest rating show in its time slot last night.
The fly-on-the-wall series, which went out at 7.30pm, averaged 930,000 and was the fifth most watched show of Thursday, according to preliminary ratings from OzTam
The number was a similar one to Ten’s step into the same territory earlier in the year with Being Lara Bingle which had an opening audience of 925,000 although this declined to 387,000 by the end of the series.
Across the key advertising demographics, Brynne: My Bedazzled Life was fifth in 16-39 and 18-49, and fourth in 25-54.
Nine’s Big Brother, which aired from 7pm to 8pm, rated 790,000. It was second in 16-39 and 18-49, and third in 25-54.
The 90-minute series return of Seven’s Beauty and The Geek Australia from 8.30pm, rated 892,000. It was eighth in all people, but placed first across all three key advertising demographics.
The ABC’s Rake, which also aired at 8.30pm, rated 794,000, 10th for the night.
Nine’s observational police documentary AFP, produced by Cordell Jigsaw Zapruder, rated 716,000.
Ten’s Law & Order SVU rated 544,000, 19th for the night.
The most watched program of the night was Seven News with 1.094m viewers, ABC News was second on 1.026m and Nine News followed with 1.016m.
Under a million and only 5,000 more viewers that Ch 10′s Bingle. This series will need to be very short indeed to stay at 7.30pm on a thursday!!
Talking of Lara Bingles 925k audience. What would Ch 10 do for an audience that high for any programme right now.
The Grim Reaper
5 Oct 12
4:14 pm
Who the f*** is watching this s**t???????????
Insider
6 Oct 12
10:29 pm
OMG! Plastic boobs get almost a million viewers! It a sad day for Australin TV.
Ellie
7 Oct 12
10:37 pm
With shows like Lara, Big Brother, and Beauty and the Geek it’s quite scary to think about what we’ll be watching in years to come! Come on Australia, we are much better than this.
Encyclic!
8 Oct 12
11:11 am
Ok yeah, but (I’m hoping) a lot of that audience has to be morbid curiosity.
When the figures for Ep02 are revealed, we’ll be able to have a look with a slightly clearer picture of what the audience actually is.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can you make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
Sputnik’s Eaon Pritchard says the lack of branding in the 2013 John Lewis Christmas campaign, is best viewed as an exception rather than a rule.
It's worth from time to time to have a quick refresh on the fundamental purpose of branding.
Seven’s premiere of reality series Brynne: My Bedazzled Life about socialite Brynne Edelsten, was the highest rating show in its time slot last night.
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Comments
5 Oct 12
12:51 pm
see everybody, Seven can produce some mindless TV just like anybody…
5 Oct 12
1:59 pm
Australia…… I’m so disappointed in you.
5 Oct 12
2:07 pm
Under a million and only 5,000 more viewers that Ch 10′s Bingle. This series will need to be very short indeed to stay at 7.30pm on a thursday!!
Talking of Lara Bingles 925k audience. What would Ch 10 do for an audience that high for any programme right now.
5 Oct 12
4:14 pm
Who the f*** is watching this s**t???????????
6 Oct 12
10:29 pm
OMG! Plastic boobs get almost a million viewers! It a sad day for Australin TV.
7 Oct 12
10:37 pm
With shows like Lara, Big Brother, and Beauty and the Geek it’s quite scary to think about what we’ll be watching in years to come! Come on Australia, we are much better than this.
8 Oct 12
11:11 am
Ok yeah, but (I’m hoping) a lot of that audience has to be morbid curiosity.
When the figures for Ep02 are revealed, we’ll be able to have a look with a slightly clearer picture of what the audience actually is.